Course overview
GDPR is now underway, but many organisations still need to reflect on what it involves – and critically fine-tune decisions made about how to handle its impact.
Campus locations
What you'll learn
- How to be GDPR compliant in your day to day marketing activity
- The options you have open to you if your marketing list is depleted
- How you should be handling customer data internally and with suppliers
- What the GDPR legal jargon actually means in day to day marketing terms
Study method
- In-class
- Online
- Black Friday
- Blended
Locations
- England
- London
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Duration study load
1 day (7 CPD hours)
Testimonials
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Claire Adams, FESPA10 Steps to GDPR Compliant Marketing"A fantastic journey through the minefield of implementing GDPR in the real world of marketing. I feel 100% more confident in taking this back to my company and stakeholders."
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10 Steps to GDPR Compliant Marketing Review10 Steps to GDPR Compliant Marketing"The content was great, covers all necessary and relevant topics. Gave me a broader understanding of GDPR and how to put it into practice within companies."
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Aida Tageldin, Unigloves10 Steps to GDPR Compliant Marketing"This course was really helpful, detailed and broken down in a way that is really easily understandable."
Delivery
Home Learning
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual classroom: Tutor-led, live, online classroom environments
- Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
- Mid-level marketing practitioners
- Agencies with responsibility for maximising data delivery and compliance
Subjects
GDPR is in place, do you feel confident about the changes you have made?
Are you struggling to meet your objectives with the limitations that have been implemented?
Maybe you are not confident that your new practices are compliant, do you have new processes in place?
Attend this course to feel confident with challenging conversations with legal, understand your responsibilities and how to interpret GDPR from a marketing perspective.
GDPR was designed to put the customer at the heart of our data practices, discover how you can do that while still meeting challenging business objectives. There will be lots of live examples to help you understand what is working for others.
This course will take you through the steps of building an action plan to take back to the office.
- The key changes you should have made to your marketing programme
- What can we do now? Research? Emails, Receipts? Abandoned baskets?
- Do they match what you are actually doing?
- Do they deliver the Brand Promise?
- Are they compliant?
- What are you responsible for?
- What are your suppliers responsible for?
- Feel confident in when to escalate an issue
- Understand your responsibilities in reporting a data breach
- Is soft opt-in an option
- Can I use legitimate interest or should I stick with consent?
- How are you managing consent? there are tools to help
- How to buy and use 3rd party lists ethically and legally
- How to make the most of what you have
- Do you understand the relationship they want to have with you?
- Are your new procedures better or worse for them?
- Upward and downward management of your stakeholders
- Setting up procedures with 3rd party suppliers
- Social media
- Direct mail
- What do we know?
- What do you need to prepare?
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
