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Affiliate Marketing

Study Method
In-class, Online
Locations
Online, London
Institution
Institute of Data & Marketing
Start Date
26th November 2020
Course Fees
£450
Institute of Data & Marketing Courses

Course overview

Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of affiliates that are best for your business and integrate this into your wider marketing strategy.

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Campus locations

  • London

What you'll learn

  • Understand the principles, benefits and pitfalls of affiliate marketing
  • Identify which types of affiliates are best for your business
  • Develop an effective affiliate marketing strategy
  • Measure and evaluate your affiliate marketing programme
  • Integrate affiliate marketing into your wider marketing activity

Study method

  • In-class
  • Online
  • Blended

Locations

  • England
    • London
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Duration study load

1 day (7 CPD hours)

Testimonials

  • Katherine Fleet, Matrix
    Affiliate Marketing
    "If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you."
  • Affiliate Marketing Review
    Affiliate Marketing
    "The training provided an excellent insight into the world of affiliate marketing and has given me the confidence to perform well in my channel."
  • Natasha Abel, Jigsaw Business
    Affiliate Marketing
    "Good interactive session with lots of detail, advice and food for thought"

Delivery

Home Learning

All learning products and services are currently being delivered digitally using the following engaging formats:

  • Virtual classroom: Tutor-led, live, online classroom environments
  • Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience

Who's it for?

The Affiliate Marketing course is designed for those involved in digital marketing who want to get the very best results from their affiliate marketing budget.

Previous delegates include:

  • Marketing Executive (QVC)
  • Brand and Advertising Manager (Canvas Holidays)
  • Partnership Manager (ATOC)

Enrol in ‘Affiliate Marketing’ course and receive the ‘DMA Social Guide’.

The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Subjects

Core Units
What is online affiliate marketing?
  • The mechanics and ecosystem of affiliate marketing
  • Roles of merchants, the affiliate network, and the client
  • The benefits and drawbacks of affiliate marketing
  • What affiliate marketing can/can’t achieve
  • Where the channel derived from
  • Affiliate marketing in the UK vs. other countries
Planning a fully integrated affiliate marketing channel
  • Setting objectives, budgeting and devising an affiliate marketing strategy
  • Deciding how to manage an affiliate channel: an agency, network managed services, self-managed and/or OPMs
  • KPIs to consider
  • Working with one or more networks
Case Study Exercise
  • Looking at two companies’ data and evaluating their affiliate marketing channels
Making affiliate marketing work for you
  • Types of affiliates: technology (display, retargeting, pre-targeting, overlay), loyalty, discount, content, search
  • What affiliates are the best for your business
  • Protecting your brand online
  • Integrating affiliate programmes within your wider marketing strategy
  • What data am I monitoring; going global – what to consider
The latest innovations in affiliate marketing
  • New technologies and trends
Want more information about the subjects for this course?
Get the course guide

Payment options

Course fees  – £450 (Non-Member) £400 (Member)

  • No government funding available for this course
Find out more about the payment options for this course
Get the course guide

About Institute of Data & Marketing

For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.

Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.

Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.

The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.

Reviews
Trustpilot

Study method

  • In-class
  • Online
  • Blended

Locations

  • England
    • London
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coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

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I'm studying for personal growth or development
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I'm looking for courses for on-the-job training or on behalf of an organisation

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