Course overview
Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of affiliates that are best for your business and integrate this into your wider marketing strategy.
Campus locations
What you'll learn
- Understand the principles, benefits and pitfalls of affiliate marketing
- Identify which types of affiliates are best for your business
- Develop an effective affiliate marketing strategy
- Measure and evaluate your affiliate marketing programme
- Integrate affiliate marketing into your wider marketing activity
Study method
- In-class
- Online
- Blended
Locations
- England
- London
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Duration study load
1 day (7 CPD hours)
Testimonials
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Katherine Fleet, MatrixAffiliate Marketing"If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you."
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Affiliate Marketing ReviewAffiliate Marketing"The training provided an excellent insight into the world of affiliate marketing and has given me the confidence to perform well in my channel."
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Natasha Abel, Jigsaw BusinessAffiliate Marketing"Good interactive session with lots of detail, advice and food for thought"
Delivery
Home Learning
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual classroom: Tutor-led, live, online classroom environments
- Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
The Affiliate Marketing course is designed for those involved in digital marketing who want to get the very best results from their affiliate marketing budget.
Previous delegates include:
- Marketing Executive (QVC)
- Brand and Advertising Manager (Canvas Holidays)
- Partnership Manager (ATOC)
Enrol in ‘Affiliate Marketing’ course and receive the ‘DMA Social Guide’.
The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Subjects
- The mechanics and ecosystem of affiliate marketing
- Roles of merchants, the affiliate network, and the client
- The benefits and drawbacks of affiliate marketing
- What affiliate marketing can/can’t achieve
- Where the channel derived from
- Affiliate marketing in the UK vs. other countries
- Setting objectives, budgeting and devising an affiliate marketing strategy
- Deciding how to manage an affiliate channel: an agency, network managed services, self-managed and/or OPMs
- KPIs to consider
- Working with one or more networks
- Looking at two companies’ data and evaluating their affiliate marketing channels
- Types of affiliates: technology (display, retargeting, pre-targeting, overlay), loyalty, discount, content, search
- What affiliates are the best for your business
- Protecting your brand online
- Integrating affiliate programmes within your wider marketing strategy
- What data am I monitoring; going global – what to consider
- New technologies and trends
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
