By the end of this course, you’ll walk away with the ability to:
Establish a set of KPIs for your online marketing activities and improve them using Google Analytics to drive actionable insights
Identify the users with low, medium and high potential to convert
Set frameworks and analysis techniques to drive relevant insights
Determine what content engaged users are more likely to consume
Assess the impact of your marketing channel mix on conversions
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Duration study load
Who's it for?
This course is ideal for you if you’re already a user of Google Analytics and know how to set up goals, build segments and custom reports. You will develop a better understanding of what the numbers actually mean and how to pinpoint those valuable ‘actionable insights’ to help improve your business.
It is recommended to use your own data, it is key you have conversions and goals set up in your analytics account before signing up to this course (as the majority of the analysis will be based on your conversions). If you do not have a suitable account to use, we can lend you a test account for the day.
Introduction to the fundamentals of analytics
Mapping business objectives to analytics data
Choosing key performance indicators
Micro and Macro Conversions
Core Reporting API to spot Insight Trends
Introduction to the See, Think, Do & Care (REAN) Framework
Analysis of acquisition strategy
How to identify conversion potential
Assess channel potential for conversion
Multi-channel funnel analysis
Scoring Visit behaviour by Value
Assessing Content consumption by audiences
Introduction to Attribution
Direct or Assisting Value Channels
Want more information about the subjects for this course?
Get the course guide
Course fees – £598.80
No government funding available for this course
Find out more about the payment options for this course
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About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
Industry recognised courses designed and run by experienced
Professionals who are practitioners in their field
Global training offering
Suitable for groups of any size
Delivered face-to-face, or online
Google Cloud training partner
Google Marketing Platform Certified Partner
LinkedIn virtual course badge
Corporate packages available
Special rates for non-profit organisations
We look forward to teaching you soon.
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Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
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Get your free course guide now! Complete this easy form and you'll receive a course guide and consultation from Jellyfish Training
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