CoursesWorkforce Training
Menu
    All Courses
  • Home
  • About Us
  • Workforce Training
  • Top Courses
  • Become a Partner
  • Affiliates
  • Education Providers
  • Contact Us
  • Careers
  • Terms of Use
  • Privacy Policy
  • Blog
  1. Home
  2. Business & Finance
  3. Business Development
  4. Short
  5. B2B Lead Generation
Enquire Now

B2B Lead Generation

Study Method
Online
Institution
Institute of Data & Marketing
Start Date
Enquire to find out
Course Fees
£450
Institute of Data & Marketing Courses

Course overview

Generate more leads for your sales team. Learn how to target your best prospects and set up effective key performance indicators to measure your results. Qualify leads and discover how to create content that works best for key target audiences in this sales course.

Expand all and read more

What you'll learn

  • Generate more of the leads your salespeople crave, and less of those they hate!
  • Understand how best to qualify a lead before handing over to sales
  • Maximise the use of data to make the most of every sales opportunity
  • Utilise automated marketing to optimise the customer journey
  • Integrate across digital media, to optimise performance

Study method

  • Online
  • Blended
  • In-class
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Duration study load

1 day (7 CPD hours)

Subjects

Core Units
Set targets through the customer journey
  • Develop strategies to work with sales to agree to realistic targets
  • Learn techniques to map your key customers’ journey
  • Set up realistic and measurable KPIs for each stage
  • Work out a realistic return on investment analysis of your campaigns
Identify your audience
  • Find ways to analyse your current best customers to target your best prospects
  • Explore options to use 3rd party data to fill your prospect pool
  • Plan how to blueprint your main target companies and key buyers
  • Use a foolproof B2B persona template to help you define your buyers and guide your media selection and content needs
  • Utilise Account-Based Marketing techniques to focus on the most rewarding opportunities
Plan every stage
  • Adopt techniques to help ensure your marketing works in-synch with your sales team
  • Create turnkey campaign plans for every element, to ensure everything works together
  • Templates to help you effectively budget for every element, and avoid overspends
  • Review tools to help manage automated campaigns
Accurately qualify leads
  • Learn techniques to confidently and accurately assess the quality and potential of a lead
  • Review tools that are available to help you measure the level of intent shown by prospects
  • How you can work effectively with salespeople to perfect the process
  • Understand how to use technology to boost the process
Proposition development
  • Use techniques to create strong value propositions for each audience that get right to their pain points
  • Explore research opportunities to identify the winning propositions and find your content sweet spot
  • Look at how to develop response propositions that will maximise engagement with key prospects
  • Learn to use landing page optimisation techniques to find the best way to engage and gather valuable data
Create content that works
  • Develop robust plans of exactly what content to create for each of your key target audiences
  • Learn which type of content works best for key job functions, and ways to create it with small budgets
  • Look at ways to Identify the right partners to help create and promote your content
Select the right media
  • Review the current digital media landscape and recent trends
  • Develop a media plan that takes full advantage of all digital opportunities
  • Adopt social selling techniques within your programme
  • Learn ways to gauge how to use each media type in each stage of the customer journey
  • Integrate the use of online and offline media to maximise reach and responses
  • Find out how to maximise performance on a limited budget
Want more information about the subjects for this course?
Get the course guide

Payment options

Course fees  – £450 (Non-Member) £400 (Member)

  • No government funding available for this course
Find out more about the payment options for this course
Get the course guide

About Institute of Data & Marketing

For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.

Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.

Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.

The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.

Reviews
Trustpilot

Study method

  • Online
  • Blended
  • In-class
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

Who is this course for?

Individual Individual
I'm studying for personal growth or development
Business Business
I'm looking for courses for on-the-job training or on behalf of an organisation

Want to know more about this course?

Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Institute of Data & Marketing

By submitting this enquiry I accept the "Privacy Policy" and "Terms of Use"

Receive a consultation from a course expert

See student testimonials below

"I found the website easy to use and the contact I received after my enquiry was good. Not too pushy but there if I needed them." - Dimity G.
"All details and info was there and my query was answered quickly." - Soula M.
"Gave me everything I needed and someone called me, pretty much straight away." - Marlon T.
  • Popular Subjects
  • Qualification Levels
  • How to Become
  • Accounting
  • Administration
  • Bookkeeping
  • Computer
  • Counselling
  • Criminology
  • Event Management
  • GCSE
  • Hair and Beauty
  • Human Resources
  • IT
  • IT Support
  • Nail Technician
  • Networking
  • Payroll
  • Psychology
  • Psychology University
  • Software Testing
  • Supply Chain Management
  • Web Development
  • Xero
  • View More
  • Access to Higher Education
  • Advanced Certificate
  • Advanced Diploma
  • Bachelors
  • CertHE
  • Certificate
  • Diploma
  • ELCAS
  • Foundation
  • HNC
  • HND
  • Level 1
  • Level 2
  • Level 3
  • Level 4
  • Level 5
  • Level 6
  • Level 7
  • Level 8
  • LLM
  • Masters
  • MBA
  • MSC
  • MCSA
  • MCSD
  • MCSE
  • NVQ
  • Postgraduate
  • Short Courses
  • Undergraduate
  • View More
  • Begin a Career in IT
  • Bookkeeper
  • Career in Trading
  • Change Management Consultant
  • Cloud Architect
  • Construction Health Safety Officer
  • Cryptocurrency Expert
  • Forensic Scientist
  • Financial Modeller
  • Java Certified
  • Leadership Coach
  • Manager
  • Mentor
  • Microsoft Certified
  • Psychologist
  • Public Health Consultant
  • Software Developer
  • Software Tester
  • Start Your Careeer in Human Resources
  • Xero Certified
  • View More
Copyright © 2022 Coursesonline.co.uk Contact About Privacy Terms Become a Partner Affiliates Blog Sitemap
VAT No: 301 5420 62 Company No: 11182409

Coursesonline.co.uk uses cookies. By continuing you are agreeing to our use of cookies. Learn more.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Additional Cookies

This website uses additional cookies to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Cookie Policy