Course overview
The BA (Hons) Top-Up in Business (Marketing) is for those who have completed an HND in Business Marketing and will enable you to achieve a full Undergraduate Honours Degree in Business.
Innovative professionals who are equipped with the skills set required to analyse the environment, identify opportunities and make bold decisions that will differentiate their organisation from competitors, drive today’s dynamic business environment.
The BA (Hons) in Business Marketing Top-Up programme is designed to encourage the development of these essential skills. You will learn how to critically evaluate key business models and apply them to a real-life problem at a strategic level by conducting your very own research project.
Graduation is usually held every summer in June/July and is currently held at Coventry Cathedral.
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Recognition
Arden University partner
Study method
- Online
- Blended
- In-class
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Duration study load
- 12 – 36 months
This varies depending on your rate of progress – you can access modules at a pace that is convenient for you.
Once you have accessed a module, there is a minimum and maximum time that you will need to finish the module within. Minimum 3 months can be extended to 6 months if you wish to defer.
Entry requirements
- HND in Business (can include Finance, Marketing, HRM and Operations Business HND’s)
- Entry to the specialisms requires the applicant to have covered 30 credits in the specialist area to get direct entry. If the applicant is coming from a different specialism this would need to be assessed on a case by case basis and the additional modules may need to be studied. For example, if you wish to study a BA (Hons) Top-Up in Business you will need to have completed an HND in Business/Business Management
For students whose prior learning was not taught in English:
- IELTS 6.0 or equivalent (no less than 5.5 in any element)
Find out more about the entry requirements for this course
Get the course guide
Course features
- The degree top-up course has a good balance between academic and vocational content. It delivers a good grounding in management theory, whilst also preparing participants for a successful career
- Graduates are more likely to be offered a position by an employer and are qualified for a wider range of opportunities. For these two reasons, there are many more job opportunities open to graduates than there are to individuals without a college education
- A degree qualification can lead to increased earning potential, a wider range of opportunities, and a more rewarding career
Assessment
Assessments provide an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:
- Assignments
- Essays
- Presentations
- Case studies
- Portfolios of work
Modules
- Contemporary Management Issues – 4000-word report
- Strategic Management – 4000-word case study
- Managing Self and Others – 4000-word report and reflective blog
- International Marketing – 4000-word report
- Research Methods and Dissertation – 8000 – 10000 words major project
Application Process
- Application form
- Copies of relevant certificates
- I.D
- Personal statement
Delivery
You will be provided with a Tutor who will provide feedback on every assessment you submit.
You will also have access to ilearn which includes the following:
- Your induction
- Your modules – once you have successfully completed the induction quiz. This includes module materials, lessons and assessment details
- Resources such as online electronic libraries and support information (user guides, links rules and regulations, contact details, your student handbook)
- Discussion forums and messaging facility
- My notebook – you can make notes within each lesson and these will be collated and accessible from the ‘My Notebook’ link at the top of each module page
Subjects
Consists of 5 unit(s) and has a transferable credit value of a minimum of 120 credits.
Core Units
- Understand the external environment in which organisations operate, locally, nationally and internationally and its impact upon the strategy, behaviour, management and sustainability of organisations including how they are managed wherever they are
- Recognise the importance of individual and corporate behaviours and cultures which exist within and between organisations and their influence upon the external environment
- Analyse the internal aspects of organisations, their functions and processes including their diverse nature, purposes, structures, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between organisations and their influence upon the external environment
- Apply a range of theoretical management concepts, models and processes to decision-making in the organisation and future planning, practical organisational or industry sector issues or problems, displaying sensitivity to differing cultural and ethical contexts in decision making
- Engage in critical thinking and be able to accurately identify issues and formulate an articulate response in given contexts. This will include the selection and synthesis of information from a variety of sources, discerning between assumptions and evidence
- Analyse, synthesise and interpret diverse quantitative and qualitative data to extrapolate important data/conclusions with which to reach a conclusion based upon logic and evidence
- Select an appropriate business and management analytical tools processes and models in the construction of business and management projects, plans and decision-making
- Engage with a variety of communication methodologies and apply them to practice
- Effectively self-manage their time, planning, learning behaviours and motivation
- Demonstrate flexibility in adapting to different business contexts and articulate reasoned evidence and conclusions
- Critically self-reflect including self- awareness, openness and sensitivity to diverse cultures and contexts in business and management activity
- Work effectively as an independent learner while demonstrating an understanding of being part of a global virtual team, taking personal responsibility for their own efforts and outputs
- Utilise problem-solving skills in a variety of theoretical and practical situations including the areas of enterprise and entrepreneurship and management
- Develop interpersonal skills of effective listening, negotiating, persuasion and presentation
- Understand the external environment in which organisations operate, locally, nationally and internationally and its impact upon the strategy, behaviour, management and sustainability of organisations including how they are managed wherever they are
- Utilise a range of data sources and business tools to understand how organisations respond to change and improve business performance
- Recognise the importance of individual and corporate behaviours and cultures which exist within and between organisations and their influence upon the external environment
- Analyse the internal aspects of organisations, their functions and processes including their diverse nature, purposes, structures, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between organisations and their influence upon the external environment
- Apply a range of theoretical management concepts, models and processes to decision-making in the organisation and future planning, practical organisational or industry sector issues or problems, displaying sensitivity to differing cultural and ethical contexts in decision making
- Engage in critical thinking and be able to accurately identify issues and formulate an articulate response in given contexts. This will include the selection and synthesis of information from a variety of sources, discerning between assumptions and evidence
- Apply theoretical concepts and practical techniques to problem-solving and decision-making in order to generate solutions to complex business problems
- Analyse, synthesise and interpret diverse quantitative and qualitative data to extrapolate important data/conclusions with which to reach a conclusion based upon logic and evidence
- Select appropriate business and management analytical tools processes and models in the construction of business and management projects, plans and decision-making
- Engage with a variety of communication methodologies and apply them to practice
- Effectively self-manage their time, planning, learning behaviours and motivation
- Demonstrate flexibility in adapting to different business contexts and articulate reasoned evidence and conclusions
- Utilise problem-solving skills in a variety of theoretical and practical situations including the areas of enterprise and entrepreneurship and management
- Develop interpersonal skills of effective listening, negotiating, persuasion and presentation
- Recognise the importance of individual and corporate behaviours and cultures which exist within and between organisations and their influence upon the external environment
- Analyse the internal aspects of organisations, their functions and processes including their diverse nature, purposes, structures, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between organisations and their influence upon the external environment
- Apply a range of theoretical management concepts, models and processes to decision-making in the organisation and future planning, practical organisational or industry sector issues or problems, displaying sensitivity to differing cultural and ethical contexts in decision making
- Engage in critical thinking and be able to accurately identify issues and formulate an articulate response in given contexts. This will include the selection and synthesis of information from a variety of sources, discerning between assumptions and evidence
- Generalise appropriately to utilise the judgement to draw appropriate conclusions and make recommendations from one context to another
- Engage with a variety of communication methodologies and apply them to practice
- Effectively self-manage their time, planning, learning behaviours and motivation
- Demonstrate flexibility in adapting to different business contexts and articulate reasoned evidence and conclusions
- Use diverse communication and information technologies effectively for business and management applications
- Critically self-reflect including self- awareness, openness and sensitivity to diverse cultures and contexts in business and management activity
- Work effectively as an independent learner while demonstrating an understanding of being part of a global virtual team, taking personal responsibility for their own efforts and outputs
- Utilise problem-solving skills in a variety of theoretical and practical situations including the areas of enterprise and entrepreneurship and management
- Develop interpersonal skills of effective listening, negotiating, persuasion and presentation
- Evaluate the appropriateness of the structure, functions, processes and management priorities of a business organisation to achieve its strategic marketing objectives
- Utilise business research to improve business performance and analyse and interpret written visual and graphical data
- Recognise the importance of collecting relevant data, and the variety of information sources, both primary and secondary
- Analyse leading issues in business and have a clear view of the contemporary and cross-cultural issues facing modern managers
- Apply a range of theoretical concepts to practical organisational or industry sector issues or problems, displaying sensitivity to differing cultural and ethical contexts in decision making
- Identify issues and formulate appropriate methods of investigation and evaluation
- Select and synthesise information from a variety of sources
- Apply theoretical concepts and practical techniques to the solution of complex problems
- Analyse, evaluate and interpret quantitative and qualitative data, thereby display numeracy and quantitative skills including data analysis, interpretation and extrapolation
- Utilise judgement to draw appropriate conclusions and make contextually relevant recommendations
- Select effective information collection methods and select appropriate analytical tools
- Plan effectively
- Articulate reasoned evidence and conclusions
- Utilise appropriate IT software and critically evaluate internet sources
- Work effectively on his/her own and demonstrate an understanding of being part of a global virtual team, taking personal responsibility for their own efforts and outputs as an independent learner in the spirit of critical and self-reflective enquiry
- Utilise problem-solving skills in a variety of theoretical and practical situations including the areas of enterprise and entrepreneurship
- Manage time effectively by learning to plan and prioritise work in order to meet specified deadlines
- Understand the external environment in which organisations operate, locally, nationally and internationally and its impact upon the strategy, behaviour, management and sustainability of organisations including how they are managed wherever they are
- Utilise a range of data sources and business tools to understand how organisations respond to change and improve business performance
- Apply a range of theoretical management concepts, models and processes to decision-making in the organisation and future planning, practical organisational or industry sector issues or problems, displaying sensitivity to differing cultural and ethical contexts in decision making
- Engage in critical thinking and be able to accurately identify issues and formulate an articulate response in given contexts. This will include the selection and synthesis of information from a variety of sources, discerning between assumptions and evidence
- Apply theoretical concepts and practical techniques to problem-solving and decision-making in order to generate solutions to complex business problems
- Analyse, synthesise and interpret diverse quantitative and qualitative data to extrapolate important data/conclusions with which to reach a conclusion based upon logic and evidence
- Generalise appropriately to utilise the judgement to draw appropriate conclusions and make recommendations from one context to another
- Select appropriate business and management analytical tools processes and models in the construction of business and management projects, plans and decision-making
- Engage with a variety of communication methodologies and apply them to practice
- Effectively self-manage their time, planning, learning behaviours and motivation
- Critically self-reflect including self- awareness, openness and sensitivity to diverse cultures and contexts in business and management activity
- Utilise problem-solving skills in a variety of theoretical and practical situations including the areas of enterprise and entrepreneurship and management
- Develop interpersonal skills of effective listening, negotiating, persuasion and presentation
Want more information about the subjects for this course?
Get the course guide
About Brighton School of Business and Management
Brighton School of Business and Management (BSBM), founded in 1990, has provided courses to over 8000 students in 110 countries. BSBM has built up an enviable reputation for delivering high quality, distance learning Leadership and Management courses.
Brighton School of Business and Management (BSBM) offer a broad range of professional qualifications from the UK’s leading awarding bodies; the Chartered Management Institute (CMI) and Pearson.
As an international online distance learning provider, we offer a broad range of UK accredited and internationally recognised Management and Business qualifications at both Undergraduate and Postgraduate levels. These include a range of Strategic Leadership qualifications at levels 7 and 8 from the Chartered Management Institute (CMI).
We also provide a range of blended online CMI Apprenticeship courses as an approved supplier under the new Apprenticeship Levy programme. BSBM is proud to be a Strategic Partner to the Chartered Management Institute (CMI), offering clients a transition to Chartered Manager status. Our strong support and guidance results in high pass rates contributing to the successful career progression of our valued Students.
