Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big creative ideas. Understand how to confidently evaluate what the creative team produces and give effective feedback.
Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
Marketers who want to spend less time feeding back on creative work that just doesn’t perform, and more time perfecting the proposition.
Enrol onto ‘Briefing and Evaluating Creative Work’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Clarifying the aims of the creative: 2 simple questions
The expectations of the creative team and client
Why a proposition is key
What a clear proposition looks like
Practise writing propositions
Writing a brief
Using the proposition effectively
Essential elements of the briefing document
Using a brief template
Arriving at the big creative idea
How to be relevant and get noticed
Assess pitches and decide whether the creative meets your objectives
Giving constructive feedback
Examining the briefs and propositions that resulted in successful creative work for major direct and digital brands
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Course fees – £450 (Non-Member) £400 (Member)
No government funding available for this course
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About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
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Everything you need to know before enrolling!
Who is this course for?
I'm studying for personal growth or development
I'm looking for courses for on-the-job training or on behalf of an organisation
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