Course overview
Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to unite your customer data and campaign insights to create one unified, seamless experience for your customers.
Campus locations
What you'll learn
- Use campaign planning techniques to ensure your campaign stands out
- Learn how to unite your channels to create one harmonious omnichannel campaign
- Delight your audience
- Integrate your campaign performance data in a clear, consistent and coherent format
- Use your campaign data to generate actionable insights
- Implement effective customer relationship management techniques such as journey planning, personas and segmentation
- Plan your budget to make the most of ‘always on’ channel activity alongside your big campaigns
- Write an effective brief that gets results
- Refine your skills in reviewing creative assets
All of the learnings in the course are underpinned with activities and processes you can implement in your role.
Study method
- In-class
- Online
- Blended
Locations
- England
- London
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Duration study load
1 day (7 CPD hours)
Testimonials
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Mara Tuca, Campaign Marketing Executive, NationwideCampaign Planning"Fantastic course with real-life ways to apply the theory in my day to day job."
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Jenna Bezant, Marketing Assistant, Lloyds TSB General InsuranceCampaign Planning"Really good course, great working examples that apply to real-life situations."
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Helen Share, Fundraising Executive, NSPCCCampaign Planning"Very good for practical case studies and interactive learning."
Delivery
Home Learning
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual classroom: Tutor-led, live, online classroom environments
- Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for
This course is aimed at market managers and campaign managers who are responsible for planning and briefing communications campaigns. Whether you are looking to branch into this area or brush up on your skills there is something here for you.
Enrol onto ‘Campaign Marketing’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Subjects
- The power of omnichannel campaigns
- Implementing the integrated planning process
- Create a customer-centric communications plan
- Know your customers
- Building a communications strategy
- Analysing your omnichannel campaign
- Transform data into insights for continuous improvement
- Using insights to influence marketing strategy
Focus is on annual budgeting, rather than campaign
- Setting the budget
- Managing the budget
- Measuring the ROI
- Strategic campaign briefing
- Developing a proposition
- Evaluating creativity
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
