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Campaign Planning

Study Method
In-class, Online
Locations
Online, London
Institution
Institute of Data & Marketing
Start Date
9th November 2020
Course Fees
£450
Institute of Data & Marketing Courses

Course overview

Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to unite your customer data and campaign insights to create one unified, seamless experience for your customers.

Expand all and read more

Campus locations

  • London

What you'll learn

  • Use campaign planning techniques to ensure your campaign stands out
  • Learn how to unite your channels to create one harmonious omnichannel campaign
  • Delight your audience
  • Integrate your campaign performance data in a clear, consistent and coherent format
  • Use your campaign data to generate actionable insights
  • Implement effective customer relationship management techniques such as journey planning, personas and segmentation
  • Plan your budget to make the most of ‘always on’ channel activity alongside your big campaigns
  • Write an effective brief that gets results
  • Refine your skills in reviewing creative assets

All of the learnings in the course are underpinned with activities and processes you can implement in your role.

Study method

  • In-class
  • Online
  • Blended

Locations

  • England
    • London
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Duration study load

1 day (7 CPD hours)

Testimonials

  • Mara Tuca, Campaign Marketing Executive, Nationwide
    Campaign Planning
    "Fantastic course with real-life ways to apply the theory in my day to day job."
  • Jenna Bezant, Marketing Assistant, Lloyds TSB General Insurance
    Campaign Planning
    "Really good course, great working examples that apply to real-life situations."
  • Helen Share, Fundraising Executive, NSPCC
    Campaign Planning
    "Very good for practical case studies and interactive learning."

Delivery

Home Learning

All learning products and services are currently being delivered digitally using the following engaging formats:

  • Virtual classroom: Tutor-led, live, online classroom environments
  • Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience

Who's it for

This course is aimed at market managers and campaign managers who are responsible for planning and briefing communications campaigns. Whether you are looking to branch into this area or brush up on your skills there is something here for you.

Enrol onto ‘Campaign Marketing’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Subjects

Core Modules
Integrated planning for omnichannel campaigns
  • The power of omnichannel campaigns
  • Implementing the integrated planning process
Profitable CRM techniques to meet your customer's needs
  • Create a customer-centric communications plan
  • Know your customers
  • Building a communications strategy
Measuring and optimising your omnichannel marketing
  • Analysing your omnichannel campaign
  • Transform data into insights for continuous improvement
  • Using insights to influence marketing strategy
Building a comprehensive budget

Focus is on annual budgeting, rather than campaign

  • Setting the budget
  • Managing the budget
  • Measuring the ROI
Creating briefs that instruct and inspire
  • Strategic campaign briefing
  • Developing a proposition
  • Evaluating creativity
Want more information about the subjects for this course?
Get the course guide

Payment options

Course fees  – £450 (Non-Member) £400 (Member)

  • No government funding available for this course
Find out more about the payment options for this course
Get the course guide

About Institute of Data & Marketing

For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.

Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.

Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.

The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.

Reviews
Trustpilot

Study method

  • In-class
  • Online
  • Blended

Locations

  • England
    • London
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coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

Who is this course for? close button mobile

Individual Individual
I'm studying for personal growth or development
Business Business
I'm looking for courses for on-the-job training or on behalf of an organisation

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