During this one day course, you will be taught the skills we have developed whilst working on live campaigns.
Led by one of our own in-house experts, we’ll teach you how to effectively communicate with your customers, attracting both their business and loyalty.
With our guidance, you’ll start creating engaging, relevant and shareable content as well as learning how to create audience personas and content calendars. We’ll also discuss more complex activities like digital PR and advanced content promotion.
Our Content Marketing course is available at our training centre in The Shard, London. We also offer private training sessions delivered at our own training centres globally, any location of your choice or via a virtual classroom.
By the end of this course, you’ll walk away with the ability to:
Develop an effective content marketing strategy to help attract and retain customers
Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for promotion
Develop audience personas
Identify the different content types and how and when they can be used
Get your content seen and shared in the world of digital PR
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Duration study load
Who's it for?
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you’ll be able to start implementing them the very next day.
Introduction to content marketing
What can content marketing do for you?
How content marketing strategy works
Strategy and measurement
Defining and targeting your audience
Measuring content and improving performance
Understanding the different types of content
Realising your content
What makes a good headline?
How to write engaging web content
Optimising content for SEO
Getting your content seen: Digital PR
Working effectively with influencers and pitching to journalists
Promoting content successfully across different platforms
Want more information about the subjects for this course?
Get the course guide
Course fees – £598.80
No government funding available for this course
Find out more about the payment options for this course
Get the course guide
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
Industry recognised courses designed and run by experienced
Professionals who are practitioners in their field
Global training offering
Suitable for groups of any size
Delivered face-to-face, or online
Google Cloud training partner
Google Marketing Platform Certified Partner
LinkedIn virtual course badge
Corporate packages available
Special rates for non-profit organisations
We look forward to teaching you soon.
Want to know more about this course? Complete the form and learn about:
Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Want to know more about this course?
Get your free course guide now! Complete this easy form and you'll receive a course guide and consultation from Jellyfish Training
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