Course overview
During this one day course, you will be taught the skills we have developed whilst working on live campaigns.
Led by one of our own in-house experts, we’ll teach you how to effectively communicate with your customers, attracting both their business and loyalty.
With our guidance, you’ll start creating engaging, relevant and shareable content as well as learning how to create audience personas and content calendars. We’ll also discuss more complex activities like digital PR and advanced content promotion.
Our Content Marketing course is available at our training centre in The Shard, London. We also offer private training sessions delivered at our own training centres globally, any location of your choice or via a virtual classroom.
Campus locations
What you'll learn
By the end of this course, you’ll walk away with the ability to:
- Develop an effective content marketing strategy to help attract and retain customers
- Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for promotion
- Develop audience personas
- Identify the different content types and how and when they can be used
- Get your content seen and shared in the world of digital PR
Study method
- In-class
- Blended
- Online
Locations
- England
- London
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Duration study load
- 1 day
Who's it for?
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you’ll be able to start implementing them the very next day.
Subjects
- What can content marketing do for you?
- How content marketing strategy works
- Defining and targeting your audience
- Measuring content and improving performance
- Successful planning
Understanding the different types of content
- What makes a good headline?
- How to write engaging web content
- Optimising content for SEO
- Working effectively with influencers and pitching to journalists
- Promoting content successfully across different platforms
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
