Course overview
Plan your content marketing to boost your success. During this course, you’ll develop a full understanding of goal setting and performance tracking. You’ll leave with an assured grasp of strategy that will help you to deliver results.
What you'll learn
- Create your content strategy
- Understand how to create content goals
- Understand the metrics specifically correlated to the content funnel
- Put together a content audit
- Develop a content strategy process for the company
Study method
- Online
- Blended
- In-class
Locations
- England
- London
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Duration study load
1 day (7 CPD hours)
Testimonials
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Content Marketing Strategy ReviewContent Marketing Strategy"Tasty lunch, good facilities and excellent pre-course communications. Andy the trainer was great, clear and easy to listen to. Good balance of case studies, questions and use of our experiences to showcase the course points."
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Content Marketing Strategy ReviewContent Marketing Strategy"Very informative, related and interactive course. Came out feeling more confident about what content is and how to deliver across the marketing team and rest of business."
Delivery
Home Learning
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual classroom: Tutor-led, live, online classroom environments
- Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
The course is aimed at marketers looking to understand how to put a strategic content framework together to maximise content performance.
Enrol onto ‘Content Strategy’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Subjects
- What is a content strategy and why is it important
- How content strategy and content marketing are separate but connected
- The fundamentals of delivering a successful documented content marketing strategy
- What are the common mistakes businesses make when creating a content strategy
- An introduction into the Hero, Hub and Hygiene
- The business case for innovating with content marketing, justification, risks and vision
- Planning content marketing, goals and the unique value proposition delivered through content
- Personas and content maps, audience needs and content engagement cycle
- Brand story, characterise content marketing, messaging and audience impact
- Channel plan: platforms, processes, and objectives for each channel
- Who are the key internal stakeholders and their roles and responsibilities
- What is the role of the agency in the content framework
- How to influence teams/departments new to content strategy
- How to set up a business/department to deliver a successful content strategic framework
- What content metrics really matter to a business
- Which organisations are benefiting from a strategic content approach
- How the content strategy supports the overarching marketing strategy
- Key learnings that can be applied to the delegate’s organisation
- Responsive marketing and the in-house newsdesk
- Emerging content trends that should not be ignored
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
