Course overview
This course will help you optimise your website to convert potential customers via testing methodologies and tools.
Led by one our own Conversion Optimisation specialists, we’ll provide a thorough introduction to conversion rate optimisation and will help you develop your own cost-effective CRO strategy.
As well as teaching you how to optimise conversion rates, we’ll also discuss how to optimise the decision process, customer journeys and user experience via user testing. You’ll gain the knowledge and expertise essential for identifying, analysing and improving all areas of your site.
Our Conversion Optimisation course is available at our training centre in The Shard, London. We also offer private training at a location of your choice, which is ideal if you have a team who want to understand conversion optimisation better.
Campus locations
What you'll learn
By the end of this course, you’ll walk away with the ability to:
- Develop your own cost-effective CRO strategy
- Optimise paths to conversion on your website
- Use qualitative and quantitative insights gathering
- Translate insights into actionable optimisation recommendations
- Describe the different testing approaches and methodologies
Study method
- In-class
- Blended
- Online
Locations
- England
- London
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Duration study load
- 1 day
Who's it for?
If you’re either responsible for optimising your companies website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well-informed choices that will yield higher CVRs.
Subjects
- What is conversion optimisation?
- Introduction to testing approaches & methodologies
- Clear definition of business goals & KPIs you want to improve
- Test scheduling & timeline
- Web analytics & important metrics
- Live user testing & tools
- Customer experience analytics
- Segmentation, behavioural & technology-based testing
- Wire-framing
- Introduction to different testing tools
- Results monitoring & analysis
- User discovery & personal targeting
- Landing page & eCommerce considerations
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
