Whatever your level of experience, we’ll show you how to write with more confidence, how to write more effectively, powerfully, and succinctly whatever your sector or discipline.
Run by Max Vinall, our very own Creative Director and ex-Head of Copy here at Jellyfish, this one-day course is split into two key sections.
In the morning, we’ll look at what good copy does, what it looks like, how to write in the positive, how to begin your articles and make them more compelling, and how to write a terrific headline. We’ll look at emails and how to structure them.
In the afternoon, we’ll look at how we define a brand, what the great ones look like and see why they work so well. Then we’ll create our own brand complete with Mission Statement, Brand Essence, Brand Values, Tone of Voice and Brand Personality. We’ll make our own amazing ad, get the secrets on how to create a truly powerful one and end with a summary of everything we’ve learned in the day. Boom.
Our Copywriting, Branding, and Tone of Voice course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via a virtual classroom.
By the end of this course, you’ll walk away with the ability to:
Appreciate the value of and power of great copy
Explain the value of good copy in marketing and advertising
Improve the effectiveness of your emails
Write positive, succinct and creative copy for your audiences
Create your own Brand Essence, Values, Mission Statement and Tone of Voice
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Duration study load
Who's it for?
If you want to understand more about brands, the value of copywriting, and learn how to create better, clearer, sharper content yourself – and have some fun doing it – then this course is made for you.
What makes a good copywriter?
What does great copy actually do?
Examine amazing examples
How to edit copy to find what’s important
What a brief is for
What it needs to have to be brilliant
Practical exercise in critiquing an awful one
Extra tips for filtering out what matters in a brief
Tone of Voice
Study successful examples
Discover why this matters
How to create your own
How to write them
When not to write one
Create effective subject lines
Define email structure
Protocol for salutations, subject and sign-off
Want more information about the subjects for this course?
Get the course guide
Course fees – £598.80
No government funding available for this course
Find out more about the payment options for this course
Get the course guide
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
Industry recognised courses designed and run by experienced
Professionals who are practitioners in their field
Global training offering
Suitable for groups of any size
Delivered face-to-face, or online
Google Cloud training partner
Google Marketing Platform Certified Partner
LinkedIn virtual course badge
Corporate packages available
Special rates for non-profit organisations
We look forward to teaching you soon.
Want to know more about this course? Complete the form and learn about:
Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Want to know more about this course?
Get your free course guide now! Complete this easy form and you'll receive a course guide and consultation from Jellyfish Training
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