Course overview
Whatever your level of experience, we’ll show you how to write with more confidence, how to write more effectively, powerfully, and succinctly whatever your sector or discipline.
Run by Max Vinall, our very own Creative Director and ex-Head of Copy here at Jellyfish, this one-day course is split into two key sections.
In the morning, we’ll look at what good copy does, what it looks like, how to write in the positive, how to begin your articles and make them more compelling, and how to write a terrific headline. We’ll look at emails and how to structure them.
In the afternoon, we’ll look at how we define a brand, what the great ones look like and see why they work so well. Then we’ll create our own brand complete with Mission Statement, Brand Essence, Brand Values, Tone of Voice and Brand Personality. We’ll make our own amazing ad, get the secrets on how to create a truly powerful one and end with a summary of everything we’ve learned in the day. Boom.
Our Copywriting, Branding, and Tone of Voice course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via a virtual classroom.
Campus locations
What you'll learn
By the end of this course, you’ll walk away with the ability to:
- Appreciate the value of and power of great copy
- Explain the value of good copy in marketing and advertising
- Improve the effectiveness of your emails
- Write positive, succinct and creative copy for your audiences
- Create your own Brand Essence, Values, Mission Statement and Tone of Voice
Study method
- In-class
- Blended
- Online
Locations
- England
- London
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Duration study load
- 1 day
Who's it for?
If you want to understand more about brands, the value of copywriting, and learn how to create better, clearer, sharper content yourself – and have some fun doing it – then this course is made for you.
Subjects
- What makes a good copywriter?
- What does great copy actually do?
- Examine amazing examples
- How to edit copy to find what’s important
- What a brief is for
- What it needs to have to be brilliant
- Practical exercise in critiquing an awful one
- Extra tips for filtering out what matters in a brief
- Study successful examples
- Discover why this matters
- How to create your own
- How to write them
- When not to write one
- Create effective subject lines
- Define email structure
- Protocol for salutations, subject and sign-off
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
