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Copywriting for Social Media & Blogs

Study Method
In-class, Online
Locations
Online, London
Institution
Institute of Data & Marketing
Start Date
16th February 2021

Course overview

Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style that engages readers and promotes response. Establish an assured voice that resonates with your audience and your brand.

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Campus locations

What you'll learn

  • Make the most of social media and blogs to get the best results for your business
  • Turn robust copywriting principles into compelling blogs and posts
  • Understand the benefits of the key social media platforms
  • Use social media for search
  • Inspire feedback, react to the best effect, measure success

Study method

  • In-class
  • Online
  • Blended

Locations

  • England
    • London
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Testimonials

  • Lily Veale, Solar Plants
    Copywriting for Social Media and Blogs
    "Had such a brilliant course at the IDM, learnt so much just in one day that I've been able to put into practice back at my workplace. Would highly recommend attending the blogs and social media writing course if you need some guidance or just some new content ideas!"
  • Jo Murrary, Friends of Westonbirt Arboretum
    Copywriting for Social Media and Blogs
    "It was a really great experience and a well put together course. As the first course I’ve attended in this field it has set the bar extremely high. I learned so much in just one day and am very much looking forward to putting it into practice."
  • Copywriting for Social Media and Blogs Review
    Copywriting for Social Media and Blogs
    "The course was excellent; very useful, engaging, and a fun way to learn. I am pleased that I took the course."

Who's it for?

This course is for anyone who needs to write or evaluate social media copy and who is interested in blogging as a marketing or personal communication tool. You could be a marketing executive, manager or copywriter looking to expand your experience.

Enrol onto ‘Copywriting for Social Media and Blogs’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Subjects

Core Units
Introduction to writing for digital channels
  • Where blogging and social media sit in a marketer’s creative tool kit
  • How do they affect SEO?
  • Why do they need to be written in a different way to websites and print copy?
  • Brief intro on digital usability and your audience/brand
Blogging: What makes a great blog?
  • What is a blog?
  • Dialogue, not a conversation
  • Top 5 content rules for a great blog
  • Top 5 cardinal sins for a great blog
  • Where to find blogs, where to promote blogs, existing blog examples
Individual exercise: Create a new blog in WordPress
  • What else is out there?
  • Name your blog and create a template
  • Write your first posts
  • Add images and video
Taking the blog further
  • Links/blog-rolls/tag clouds etc.
  • Dealing with comments
  • Stimulating comments
Social Media - think strategically, not tactically
  • What is it you want to achieve?
  • Recap the potential benefits
  • Where is your audience?
  • What are they doing and what do they expect?
  • How will you measure success?
The key players: Facebook, Twitter and more
  • What do they each offer
  • What do their users expect
  • How could they work for you
  • Key competitors
  • What do you need to think of from a writing point of view?
Using social media for search
  • How does that work?
  • The importance of your words and phrases when other people are searching
  • Making the most of the #tag/RT/lists
Getting the tone right
  • Top 5 things to remember when writing for social media
Dealing with comments and feedback
  • Commenting and dealing with comments – tone, phrasing, reaction
Group summary of the day
  • Create a personal list of digital do’s and don’ts
  • Identify future training requirements
Want more information about the subjects for this course?
Get the course guide

Payment options

Course fees  – £450 (Non-Member) £400 (Member)

  • No government funding available for this course
Find out more about the payment options for this course
Get the course guide

About Institute of Data & Marketing

For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.

Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.

Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.

The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.