Course overview
A six-part crash course featuring practical tips, frameworks and techniques, practised at the world’s most awarded ad school for over a decade.
Bootcamp students will leave SCA with a renewed passion for the industry, new ways of identifying creative opportunities, better ways of selling them and healthier ways of working.
What you'll learn
You will leave Bootcamp with much more confidence in your ability to do the following at a much higher level of competency than ever before;
- You will be able to spot opportunities faster and earlier.
- You will learn how to write better briefs, including how to write a strong SMP
- You will learn dozens of creative techniques, which means unlimited ideas on tap
- You will learn powerful evaluation techniques, to spot ideas worth progressing
- You will learn how to pitch your ideas more effectively
Study method
- In-class
- Online
- Blended
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Duration study load
SCA Bootcamp takes place across six-afternoon sessions, live at our studio in Pop Brixton. We can also deliver Bootcamp in-house for large group bookings.
- Session 1: Wednesday 26th April, 2 -5 pm
- Session 2: Wednesday 10th May, 2 -5 pm
- Session 3: Tuesday 23rd May, 2 -5 pm
- Session 4: Wednesday 7th June, 2 -5 pm
- Session 5: Thursday 22nd June, 2 -5 pm
- Session 6: Wednesday 5th July, 2 -5 pm
Who's it for?
For those working in creative roles, across all levels and disciplines; from within small independent agencies to large global enterprises.
Our previous Bootcamp attendees have featured:
- Creative Directors
- Junior Copywriters
- Junior Art Directors
- Account Executives
- Senior Planners
- Designers
- Senior Creatives
- Creative Copywriters
Bootcamp really is beneficial for everyone!
Delivery
Anyone joining Bootcamp will be expected to work just as hard, and take criticism with the same humility as our full-time students. They will be asked to do some pre-reading and will be set a soul-searching brief all before their first day of Bootcamp.
A lesson plan will be sent before each half-day and homework will be set to help prepare for each session. The classes will be collaborative and will allow for great networking opportunities as they’re greeted by SCA students, alumni and our award-winning faculty.
Classes are always interactive, two-way experiences, and we believe that learning happens best when we test new theories in a safe environment, with time and space for feedback and reflection. Your colleagues and employees will be getting the real SCA sauce. Undiluted.
Subjects
Course Schedule:
Session 1
Your introductory session led by Occupational Psychologist and Leadership Trainer, Christian Ferragamo. Our students will learn about the importance of gratitude and mindfulness and the connection to creativity. Marc ends the day by introducing us to ‘The Creative Formula’.
Session 2
Marc Lewis leads the afternoon masterclass to introduce our students to the art of ‘Mess Finding‘ and ‘Problem Defining‘. At the end of this session, homework will be set as we ask our class to work on their first brief in preparation for session 3.
Session 3
A session led by Creative Strategist, Uri Baruchin. Using the homework from session 2 as groundwork, Uri will delve into the insights and opportunities identified and unpick them to help you turn your work into an inspiring brief, leaving you confident and able to write award-winning creative briefs for clients and your teams.
Session 4
This masterclass will teach you how to gain ‘Superhuman Creative Powers‘. Led by Marc Lewis, you’ll learn the importance of ‘Playful Child‘ in creativity and practice lots of creative techniques to grow your creative potential. Iain Lee ends the day with a class on Improvisation to help you get the very best out of casting and writing for TV and radio.
Session 5
A bumper day hosted by Marc Lewis with some surprise guests along the way! You‘ll learn lots of evaluation techniques to help you ‘Sticky Test‘ and ‘Six Hat‘ your work. This is a hands-on session to work on a brief and challenge your own ideas for our final Bootcamp class.
Session 6
Students will bring along their written briefs in response to the mess they have found. A fun and collaborative session where students will meet our current cohort and work in teams to build on their ideas and present them back to the room. The day will end with thorough feedback, leaving our students with valuable and actionable lessons to take back to their teams and agencies.
About School of Communication Arts (SCA)
The School of Communication Arts is renowned as 'The World’s Most Awarded Ad School', having won hundreds of D&AD pencils in the school’s twelve-year run. After over a decade of producing some of the industry's finest creatives, SCA's award-winning faculty have curated a series of creative training courses and workshops for creatives who want to upskill and enhance their creative careers.
All profits from SCA's creative training courses contribute towards their scholarship programme, which offers fully funded places on their 10-month portfolio school course for underrepresented talent in our industry.
