Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and prospects. This course will give you the confidence to create retention strategies that work for your organisation.
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.
Who's it for?
This course is suitable for anyone relatively new to customer retention as part of their role or where the business has grown quickly through acquiring customers. Predominantly B2C marketers (agency or client-side) who plan, direct and execute direct and digital marketing campaigns.
Enrol onto ‘Customer Retention’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Understanding your customer
Defining customer retention and ‘loyalty’
Understanding the customer journey and defining the customer DNA through research and data
Analytical methods to measure and evaluate customer retention and loyalty
Analysing the value, relevance and cost of loyalty schemes for optimum ROI
Planning your strategy
Planning contact strategies through the customer lifecycle
Workshop: planning contact strategies through the customer lifecycle
The importance of data
How to use data to customise/personalise a website, contact centre and retail interactions
Customer retention – making it work in practice
Examples from B2C, B2B, Not-For-Profit and public sectors
Customer retention checklist and applying back in the real world
Want more information about the subjects for this course?
Get the course guide
Course fees – £450 (Non-Member) £400 (Member)
No government funding available for this course
Find out more about the payment options for this course
Get the course guide
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
Want to know more about this course? Complete the form and learn about:
Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Who is this course for?
I'm studying for personal growth or development
I'm looking for courses for on-the-job training or on behalf of an organisation
Want to know more about this course?
Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Institute of Data & Marketing
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