Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.
During our two-day classroom course, you’ll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing. The course provides practical activities and insights into the main digital channels including SEO, Social Media, PPC and Programmatic & RTB Display. We also look at web analytics, mobile and video.
Our Digital Marketing course is available at our training centre in The Shard, London. With our guidance, you’ll start creating a digital marketing plan which incorporates the key strategic components and utilises a variety of digital channels and campaign tactics.
By the end of the course, you’ll walk away feeling empowered to return to your workplace and contribute to effective digital decision making.
Upon completion of our Digital Marketing course you’ll walk away with the ability to:
Explain how digital marketing has disrupted the traditional marketing mix
Be aware of the online consumer journey and how to effectively target your customers
Explain the role of the core digital marketing channels
Set clear objectives for the different digital marketing channels
Write a digital marketing plan
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Duration study load
Who's it for?
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course (run over two consecutive days) will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.
Introduction to Digital Marketing Theory
Digital marketing fundamentals
The role of digital marketing and its impact on the traditional marketing mix
Strategic marketing in a digital landscape
Internal and external factors influencing strategic decision making
The Consumer Journey
Changing consumer behaviours
The digital marketing funnel
Determining digital targeting strategies
Social Media Marketing
Social media’s role in the consumer journey
Social media insights to improve your digital marketing
Social media monitoring for better business decisions
Social media business objectives
Search Engine Optimisation
The Search Marketing Landscape
Common SEO objectives
Building Organic Search success
Programmatic Media Buying
Introduction to programmatic buying
How it is changing the digital marketing landscape
Introduction to Demand Side Platforms
How DSPs work and access inventory sources (from RTB to Programmatic Direct)
Paid Search and the Google Display Network
PPC purpose and rationale
Keywords and Match Types
Account structure and setup
Improving performance and Quality Score
The Google Display Network
YouTube Video Marketing
The scale and reach of YouTube
The key YouTube marketing formats and targeting options
Key Dimensions and Metrics
Google Analytics – account setup and structure
Google Analytics reporting and measuring success
Digital Marketing Strategies
Choosing digital Key Performance Indicators
Creating a digital marketing strategy
Planning your digital marketing activity
Data-driven marketing strategies
Want more information about the subjects for this course?
Get the course guide
Course fees – £1,102.80
No government funding available for this course
Find out more about the payment options for this course
Get the course guide
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
Industry recognised courses designed and run by experienced
Professionals who are practitioners in their field
Global training offering
Suitable for groups of any size
Delivered face-to-face, or online
Google Cloud training partner
Google Marketing Platform Certified Partner
LinkedIn virtual course badge
Corporate packages available
Special rates for non-profit organisations
We look forward to teaching you soon.
Want to know more about this course? Complete the form and learn about:
Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Want to know more about this course?
Get your free course guide now! Complete this easy form and you'll receive a course guide and consultation from Jellyfish Training
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