CoursesWorkforce Training
Menu
    All Courses
  • Home
  • About Us
  • Workforce Training
  • Top Courses
  • Become a Partner
  • Affiliates
  • Education Providers
  • Contact Us
  • Careers
  • Terms of Use
  • Privacy Policy
  • Blog
  1. Home
  2. Marketing & Communication
  3. Digital Marketing
  4. Short
  5. Digital Marketing Strategy
Enquire Now

Digital Marketing Strategy

Study Method
In-class, Online
Locations
Online, London
Institution
Institute of Data & Marketing
Start Date
Enquire to find out
Course Fees
£450
Institute of Data & Marketing Courses

Course overview

To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the foundation for powerful strategy development.

Expand all and read more

Campus locations

  • London

What you'll learn

  • A practical planning framework ensures your strategy lays the foundation for powerful strategy development
  • A grounded strategy focuses your targeting decisions, drives proposition development and supports CX across each Customer Journey touchpoint
  • To build efficient and effective data, channel and creative strategies that support and evaluate the delivery of your digital strategy

Study method

  • In-class
  • Online
  • Blended

Locations

  • England
    • London
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Duration study load

1 day (7 CPD hours)

Delivery

All learning products and services are currently being delivered digitally using the following engaging formats:

  • Virtual Classroom: Tutor-led, live, online classroom environments.
  • Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.

Subjects

Core Units
Planning Framework – how strategy fits into the digital marketing plan

Exploring the macro and micro marketing context

  • Analysing external Factors that define the marketing context
  • Analysing business and marketing factors

Developing SMART objectives

  • Setting different types of objectives
  • Creating financially grounded goals

Building a robust marketing strategy

  • The difference between strategy and tactics
  • Overview of the strategy development process

Establishing a detailed tactical plan and core metrics

  • Core elements of the campaign delivery process
  • Setting and monitoring KPIs

Budgeting for multi-channel campaigns

  • Developing an integrated forecasting model
  • Validating digital investment
Strategy development – from optimised targeting decisions to enhanced Customer Journey planning

Exploring segmentation and targeting

  • Customer Profiling and segmentation
  • Building a segmentation matrix
  • The value of RFV and LTV modelling

Connecting targeting to proposition

  • How targeting drives proposition development
  • Approaches to proposition development
  • How propositions drive creative connections

Mapping the increasingly complex customer journey

  • The basic buyer behaviour model
  • The comprehensive Customer Journey Map
  • How data and technology drive CX
How to build efficient and effective data, channel and creative strategies

Developing a customer-centric data strategy

  • Types and sources of digital marketing data
  • How brands capture and use data to drive business
  • How data develops individuated communications

Developing an objective channel strategy

  • Core digital channels and their attributes
  • Developing a cost-benefit channel analysis
  • Timing and sequencing of digital channels communications

Developing an aligned creative strategy

  • How to brief digital creative
  • How to assess digital creative
  • How to maintain creative integrity
Want more information about the subjects for this course?
Get the course guide

Payment options

Course fees  – £450 (Non-Member) £400 (Member)

  • No government funding available for this course
Find out more about the payment options for this course
Get the course guide

About Institute of Data & Marketing

For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.

Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.

Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.

The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.

Reviews
Trustpilot

Study method

  • In-class
  • Online
  • Blended

Locations

  • England
    • London
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

Who is this course for?

Individual Individual
I'm studying for personal growth or development
Business Business
I'm looking for courses for on-the-job training or on behalf of an organisation

Want to know more about this course?

Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Institute of Data & Marketing

By submitting this enquiry I accept the "Privacy Policy" and "Terms of Use"

Receive a consultation from a course expert

See student testimonials below

"I found the website easy to use and the contact I received after my enquiry was good. Not too pushy but there if I needed them." - Dimity G.
"All details and info was there and my query was answered quickly." - Soula M.
"Gave me everything I needed and someone called me, pretty much straight away." - Marlon T.
  • Popular Subjects
  • Qualification Levels
  • How to Become
  • Accounting
  • Administration
  • Bookkeeping
  • Computer
  • Counselling
  • Event Management
  • Hair and Beauty
  • Human Resources
  • IT
  • IT Support
  • Nail Technician
  • Networking
  • Payroll
  • Psychology
  • Software Testing
  • Supply Chain Management
  • Web Development
  • Xero
  • View More
  • Access to Higher Education
  • Advanced Certificate
  • Advanced Diploma
  • Bachelors
  • CertHE
  • Certificate
  • Diploma
  • ELCAS
  • Foundation
  • HNC
  • HND
  • Level 1
  • Level 2
  • Level 3
  • Level 4
  • Level 5
  • Level 6
  • Level 7
  • Level 8
  • LLM
  • Masters
  • MBA
  • MSC
  • MCSA
  • MCSD
  • MCSE
  • NVQ
  • Postgraduate
  • Short Courses
  • Undergraduate
  • View More
  • Begin a Career in IT
  • Bookkeeper
  • Career in Trading
  • Change Management Consultant
  • Cloud Architect
  • Construction Health Safety Officer
  • Cryptocurrency Expert
  • Forensic Scientist
  • Financial Modeller
  • Java Certified
  • Leadership Coach
  • Manager
  • Mentor
  • Microsoft Certified
  • Psychologist
  • Public Health Consultant
  • Software Developer
  • Software Tester
  • Start Your Careeer in Human Resources
  • Xero Certified
  • View More
Copyright © 2022 Coursesonline.co.uk Contact About Privacy Terms Become a Partner Affiliates Blog Sitemap
VAT No: 301 5420 62 Company No: 11182409

Coursesonline.co.uk uses cookies. By continuing you are agreeing to our use of cookies. Learn more.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Additional Cookies

This website uses additional cookies to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Cookie Policy