Course overview
This course explores the key concepts of Digital Transformation and its potential to constantly change the way we think and work. Gain confidence in the beginning to develop your own digital transformation playbook.
Campus locations
What you'll learn
- Examine why digital transformation is hard to define and even harder to deliver without the right vision, support and commitment
- Consider how to use digital technology and agile workflows to enhance how we connect and create value with our customers at every touchpoint
- Understand how CX provides a differentiating focus and momentum to business even in the most competitive sectors
- Develop customer solutions, business models and approaches that radically shift customer behaviour and market dynamics
- Find ways of working that force incumbent market leaders to profoundly question their accepted strategies and processes and thereby gain and maintain a competitive advantage
Study method
- In-class
- Online
- Blended
Locations
- England
- London
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Duration study load
1 day (7 CPD hours)
Delivery
Home Learning
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual classroom: Tutor-led, live, online classroom environments
- Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
This one–day workshop is for CMOs and Senior Marketers engaged in discussing, planning or delivering Digital Transformation projects in the workplace.
Subjects
- What got us here won’t get us to where we need to be
- The business challenge of run and maintain v innovate and improve
- Why CX is the foundation of the digitally transformed customer journey
- Why CIOs and CMOs see Digital Transformation differently
- Why being a more efficient business is not enough
- Enjoying the process of disrupting ourselves
- Why changing cultures is harder than changing jobs
- How developing the right mental models keeps digital transformation projects on track
- How customer stories open our minds to new approaches
- How digital structures become transformative frameworks
- Why the bid idea in Digital Transformation is ‘think little and often’
- How Digital Transformation projects get off to a good start
- How Digital Transformation is already shaping the future of marketing
- What successful Digital Transformation looks like across a range of business sectors including: finance, travel, cosmetic and e-commerce
- Insights from world leaders in Digital Transformation
- Developing your own Digital Transformation playbook
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
