This course explores the key concepts of Digital Transformation and its potential to constantly change the way we think and work. Gain confidence in the beginning to develop your own digital transformation playbook.
Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
This one–day workshop is for CMOs and Senior Marketers engaged in discussing, planning or delivering Digital Transformation projects in the workplace.
Digital Transformation and its implications for business and people
What got us here won’t get us to where we need to be
The business challenge of run and maintain v innovate and improve
Why CX is the foundation of the digitally transformed customer journey
Why CIOs and CMOs see Digital Transformation differently
Where digital technology stacks meet agile workflows
Why being a more efficient business is not enough
Enjoying the process of disrupting ourselves
Why changing cultures is harder than changing jobs
How developing the right mental models keeps digital transformation projects on track
Transitioning to hyper-customer-centric business workflows
How customer stories open our minds to new approaches
How digital structures become transformative frameworks
Why the bid idea in Digital Transformation is ‘think little and often’
How Digital Transformation projects get off to a good start
How inspiring digital transformation examples show us the way forward
How Digital Transformation is already shaping the future of marketing
What successful Digital Transformation looks like across a range of business sectors including: finance, travel, cosmetic and e-commerce
Insights from world leaders in Digital Transformation
Developing your own Digital Transformation playbook
Want more information about the subjects for this course?
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Course fees – £450 (Non-Member) £400 (Member)
No government funding available for this course
Find out more about the payment options for this course
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About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
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Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Who is this course for?
I'm studying for personal growth or development
I'm looking for courses for on-the-job training or on behalf of an organisation
Want to know more about this course?
Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Institute of Data & Marketing
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