Course overview
The Extended MSc International Business with Data Analytics integrates the standalone Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary).
The Graduate Certificate stage consists of three modules, Research Methods for Postgraduate Studies, Enterprise Development and Academic essentials. It is a preparatory course that will provide you with a solid foundation in the skills needed for progression on to the MSc International Business with Data Analytics stage. Students, who successfully complete the Graduate Certificate stage with a minimum overall average mark of 50%, will be in a position to progress directly to the MSc International Business with Data Analytics stage.
The MSc International Business with Data Analytics consists of eight taught modules, Global Business in Context, International Finance, International Marketing, The Digital Landscape, Data Analytics for International Business, Global Strategy, Applied Research Methods, and International Entrepreneurship, and either a Dissertation or an Applied Research Project. Successful completion of the eight taught modules will allow you to acquire mastery of both the macro and micro contexts of international business with a keener focus on e-business and data analytics.
The course information displayed on this page is correct for the academic year 2020/21. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons
Response to Covid-19 – Updates for September 2021 intake: In the London and Birmingham branch campuses this Autumn, we plan to offer the opportunity to engage in some small group face-to-face teaching and other activities in London and Birmingham campuses, continuing to follow social distancing measures as required. This will be in addition to live online learning activities. Our plans are based on public health advice and robust risk assessments and will be regularly reviewed and updated in that context. For the most up to date information regarding intakes and delivery, please contact us.
Campus locations
Study method
- In-class
- Blended
- Online
Locations
- England
- Birmingham
- London

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Duration study load
- 15 months
- Full-time
Entry requirements
- A third class, pass or ordinary degree, or equivalent
English language requirements
- IELTS 6.0 with no component less than 5.5, or equivalent
Assessment
Each module is assessed by coursework only (may include class tests).
Delivery
You will be taught using a wide variety of teaching methods across the modules including lectures and seminars. Typically, you will have 12 – 14 hours of contact time per week. In addition to your time in class, you will also be expected to engage in approximately 38 hours of self-study time per week.
You will have access to Blackboard, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.
Subjects
The module will be of benefit to those international and home students whose research skills need to be enhanced and/or evidenced before progressing on to Masters level education.
It will provide the relevant underpinning knowledge and understanding of research-related topics in business. Drawing on enhanced knowledge and understanding, students will also identify the range of research methods available before defining specific research aims and objectives.
Academic skills differ due to cultural and language differences in teaching and assessment practices. The skills required for academic study in English present challenges for students of business and management.
This module is designed to support students’ transition in the use of academic writing conventions, critical thinking and effective presentation skills. It uses students’ existing knowledge and experience of English to explore techniques for reading academic texts in a range of areas of business and management.
This is a dynamic module which provides students with an opportunity to develop their capabilities in recognising, assessing and planning a new enterprise with a focus on the consequences of decision making in all aspects of enterprise development including marketing, sales, human resources, finance and operations.
This module aims to review and enhance participants’ existing academic writing skills in contexts relevant to the modules it complements.
It will also introduce skills and frameworks specific to postgraduate study, with weekly opportunities for participants to transfer these elements to their own assignments and to obtain feedback on their progression. As it provides the skills required to succeed in all written assignments, this module is compulsory
Businesses now operate in a globalised, highly connected multi-layered business environment, where global, regional and local firms are increasingly intertwined. Such an environment presents many challenges and is typified by volatility, uncertainty, complexity and ambiguity.
As the leaders/managers and decision-makers of the future, this module will help students understand key concepts and current trends in Global Business, prepare for work in multi-layered environments, and to understand the need for flexibility and adaptability, both in the domestic and regional and global contexts.
This module explores the complexity of forces that underpin the international marketing decisions made by organisations.
In particular, it aims to understand the impact of these forces on the activities of organizations, and the nature of the decisions that organizations must take if they are to survive and prosper in a dynamic international marketing environment.
About Ulster University London and Birmingham branch campuses
In light of Covid-19, start dates may vary and these courses may initially be delivered online until a point where normal campus teaching can be resumed. For more information on intakes and delivery, please contact us.
Ulster University has strong links with industry and professional bodies to ensure that the University’s courses meet market needs and that graduates are fully equipped for successful, rewarding careers.
In addition to its 4 campuses in Northern Ireland, the University has a further 2 branch campuses in London and Birmingham. These branch campuses are run in partnership with QA Higher Education offering undergraduate and postgraduate degrees in professional and modern study facilities.
The courses at the branch campuses are validated by Ulster University and taught by QA Higher Education staff.