Course overview
The Extended MSc International Business with Data Analytics with Advanced Practice integrates the Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary) with the MSc International Business with Data Analytics which incorporates a compulsory work internship or an applied consulting project.
The Graduate Certificate stage consists of three modules, Research Methods for Postgraduate Studies, Enterprise Development and Academic essentials. It is a preparatory course that will provide you with a solid foundation in the skills needed for progression on to the MSc International Business with Data Analytics stage. Students, who successfully complete the Graduate Certificate stage with a minimum overall average mark of 50%, will be in a position to progress directly to the MSc International Business with Data Analytics stage.
The MSc International Business with Data Analytics consists of eight taught modules, Global Business in Context, International Finance, International Marketing, The Digital Landscape, Data Analytics for International Business, Global Strategy, Applied Research Methods, and International Entrepreneurship, and either a Dissertation or an Applied Research Project. Successful completion of the eight taught modules will allow you to acquire mastery of both the macro and micro contexts of international business with a keener focus on e-business and data analytics.
More specifically, you would enhance your ability to acquire, develop, and integrate international business theory whilst developing the skills to apply such theories in terms of international business practice and a greater appreciation of how digital aspects and data factors could affect business conduct.
Your final piece of work, either the Dissertation or Research Project, offers you the opportunity to investigate an area of data analytics relevant to international business. The Masters Dissertation option provides the opportunity to conceive, design and satisfactorily implement a substantial research project within the broad subject area of international business, whilst the Applied Research Project option enables students to apply the theoretical concepts encountered on the MSc International Business with Data Analytics programme and the practical experience gained from the Advanced Practice stage to a contemporary management issue.
The course information displayed on this page is correct for the academic year 2020/21. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons
Response to Covid-19
Our focus is on providing a safe and welcoming learning environment for our students. We have taken every measure, in line with Government guidance, to ensure continued access to learning.
As part of our response to the coronavirus (COVID-19) pandemic, we plan to deliver this course combining face-to-face, on-campus learning, with online learning activities, continuing to follow Government guidance and social distancing measures as required. As restrictions ease, face-to-face opportunities will be increased as appropriate and it is safe for us to do so. Our plans are based on public health advice and robust risk assessments and will be regularly reviewed and updated in that context.
Please get in touch using the contact form above for the most up to date information regarding start dates.
Campus locations
Study method
- In-class
- Blended
- Online
Locations
- England
- Birmingham
- London

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Duration study load
- 24 months
- Full time
Entry requirements
- A third class, pass or ordinary degree, or equivalent
English language requirements
- IELTS 6.0 with no component less than 5.5, or equivalent
Assessment
Each module is assessed by coursework only (may include class tests).
Advanced Practice
The compulsory Advanced Practice element of this programme takes place after you have studied the taught modules at the Masters’ stage and will enable you to undertake a 15-week long internship, or applied consulting project, working with a real organisation on a live business problem. This gives you the opportunity to gain experience of the workplace environment and/or practical experience of the “real world” issues faced by those currently engaged in marketing.
The Advance Practice stage module provides an excellent way to put your learning into practice and hence, enhance your employability. It also provides you with an enhanced knowledge of the workplace which will facilitate the completion of your Dissertation. Please note if you undertake an internship this maybe paid or unpaid.
Delivery
You will be taught using a wide variety of teaching methods across the modules including lectures and seminars. Typically, you will have 12 – 14 hours of contact time per week. In addition to your time in class, you will also be expected to engage in approximately 38 hours of self-study time per week.
You will have access to Blackboard, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.
Subjects
The module will be of benefit to those international and home students whose research skills need to be enhanced and/or evidenced before progressing on to Masters level education. It will provide the relevant underpinning knowledge and understanding of research-related topics in business. Drawing on enhanced knowledge and understanding, students will also
identify the range of research methods available before defining specific research aims and objectives. While addressing philosophical issues and conceptual aspects underlying management research, it also focuses on quantitative as well as on qualitative research methods and techniques involved in practical application.
In order to facilitate student learning and development, there are both theoretical and practical elements of this module. It is expected that students will carry out an in-depth literature review to demonstrate academic crafting and writing skills, as well as advanced knowledge within the chosen discipline and appropriate research scope.
Academic skills differ due to cultural and language differences in teaching and assessment practices. The skills required for academic study in English present challenges for students of business and management.
This module is designed to support students’ transition in the use of academic writing conventions, critical thinking and effective presentation skills. It uses students’ existing knowledge and experience of English to explore techniques for reading academic texts in a range of areas of business and management.
This is a dynamic module which provides students with an opportunity to develop their capabilities in recognising, assessing and planning a new enterprise with a focus on the consequences of decision making in all aspects of enterprise development including marketing, sales, human resources, finance and operations.
This module aims to review and enhance participants’ existing academic writing skills in contexts relevant to the modules it complements.
It will also introduce skills and frameworks specific to postgraduate study, with weekly opportunities for participants to transfer these elements to their own assignments and to obtain feedback on their progression. As it provides the skills required to succeed in all written assignments, this module is compulsory
Businesses now operate in a globalised, highly connected multi-layered business environment, where global, regional and local firms are increasingly intertwined.
Such an environment presents many challenges and is typified by volatility, uncertainty, complexity and ambiguity. As the leaders/managers and decision-makers of the future, this module will help students understand key concepts and current trends in Global Business, prepare for work in multi-layered environments, and to understand the need for flexibility and adaptability, both in the domestic and regional and global contexts.
Students will be provided with an introduction to financial theory and techniques for entrepreneurship and managerial decision-making within an international business context. Students will acquire skills for planning, control and funding throughout the business cycle.
About Ulster University London and Birmingham branch campuses
In light of Covid-19, start dates may vary and these courses may initially be delivered online until a point where normal campus teaching can be resumed. For more information on intakes and delivery, please contact us.
Ulster University has strong links with industry and professional bodies to ensure that the University’s courses meet market needs and that graduates are fully equipped for successful, rewarding careers.
In addition to its 4 campuses in Northern Ireland, the University has a further 2 branch campuses in London and Birmingham. These branch campuses are run in partnership with QA Higher Education offering undergraduate and postgraduate degrees in professional and modern study facilities.
The courses at the branch campuses are validated by Ulster University and taught by QA Higher Education staff.