Course overview
The Extended MSc Marketing course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The course integrates the Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary).
This programme is also available as Extended MSc Marketing with Advanced Practice, which includes either an internship or project.
This programme has been designed as a bridging mechanism for UK, EU and international students to progress from undergraduate to postgraduate study at Ulster. The integrated Graduate Certificate is a preparatory course that will provide you with a solid foundation in the skills needed for progression on to the MSc Marketing programme. Students, who successfully complete the three modules of the Graduate Certificate stage and achieve a minimum overall average of 50%, will be in a position to progress directly to the 12 months MSc Marketing.
The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from the industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.
The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.
The course information displayed on this page is correct for the academic year 2020/21. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons
Response to Covid-19
Our focus is on providing a safe and welcoming learning environment for our students. We have taken every measure, in line with Government guidance, to ensure continued access to learning.
As part of our response to the coronavirus (COVID-19) pandemic, we plan to deliver this course combining face-to-face, on-campus learning, with online learning activities, continuing to follow Government guidance and social distancing measures as required. As restrictions ease, face-to-face opportunities will be increased as appropriate and it is safe for us to do so. Our plans are based on public health advice and robust risk assessments and will be regularly reviewed and updated in that context.
Campus locations
What you'll learn
Students will have the opportunity to develop knowledge, skills and insight in the following areas:
- Provide an advanced study of business and management with a particular focus on Marketing
- Prepare and/or develop students for a career in marketing and business by facilitating the development of enhanced transferable skills necessary for marketing management at a variety of levels
- Develop students’ ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice
- Enhance students’ lifelong learning skills and personal development in order to work with self-direction and originality and to contribute to business and society at large
- Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems
- Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues
- Acquire the skills necessary to conceive, design and implement a substantial research project
- Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning
Study method
- In-class
- Blended
- Online
Locations
- England
- Birmingham
- London
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Duration study load
- 15 months
- Full time
Entry requirements
- A third class, pass or ordinary degree, or equivalent
English language requirements
- IELTS 6.0 with no component less than 5.5, or equivalent
Assessment
All modules are 100% assessed by coursework.
Progressing on to MSc Marketing
The pass mark for the Graduate Certificate modules is 40% in each module. Upon successfully completing the Graduate Certificate with an overall minimum average mark of 50% across all modules studied and passed, you will be guaranteed progression on to the MSc Marketing.
Delivery
Teaching methods used are designed to develop professional as well as practical skills and place emphasis on group work and experiential learning. Lectures, seminars, workshops, guest speakers, with industry-specific knowledge, directed reading, electronic resources and case studies are combined to offer a unique and rewarding learning environment, totalling around 12 hours per week.
Through the use of regular study groups, students will be encouraged to work collaboratively and learn from the experience of others’ work situations.
In addition to your time in class, you will be expected to engage in approximately 30 hours of self-study time per week.
You’ll be taught by experienced lecturers who will bring practical business-related experience into the classroom to enable students to understand how business works in the real world.
You will have access to Blackboard, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.
Subjects
The module will be of benefit to those international and home students whose research skills need to be enhanced and/or evidenced before progressing on to Masters level education. It will provide the relevant underpinning knowledge and understanding of research-related topics in business. Drawing on enhanced knowledge and understanding, students will also identify the range of research methods available before defining specific research aims and objectives.
While addressing philosophical issues and conceptual aspects underlying management research, it also focuses on quantitative as well as on qualitative research methods and techniques involved in practical application. In order to facilitate student learning and development, there are both theoretical and practical elements of this module.
It is expected that students will carry out an in-depth literature review to demonstrate academic crafting and writing skills, as well as advanced knowledge within the chosen discipline and appropriate research scope.
Academic skills differ due to cultural and language differences in teaching and assessment practices. The skills required for academic study in English present challenges for students of business and management.
This module is designed to support students’ transition in the use of academic writing conventions, critical thinking and effective presentation skills. It uses students’ existing knowledge and experience of English to explore techniques for reading academic texts in a range of areas of business and management.
This is a dynamic module which provides students with an opportunity to develop their capabilities in recognising, assessing and planning a new enterprise with a focus on the consequences of decision making in all aspects of enterprise development including marketing, sales, human resources, finance and operations.
This module aims to review and enhance participants’ existing academic writing skills in contexts relevant to the modules it complements.
It will also introduce skills and frameworks specific to postgraduate study, with weekly opportunities for participants to transfer these elements to their own assignments and to obtain feedback on their progression. As it provides the skills required to succeed in all written assignments, this module is compulsory
The aim of this module is to provide students with a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management’s role in delivering strategic goals, as well as identify suitable strategies to enable organisational growth.
This module serves to raise students’ awareness of the theories and practices of strategic management. While the module covers a range of strategic issues relating to the ethos of organisational planning and sustainability, it also places emphasis on recognising and capitalising on competitive business opportunities through the lens of innovation.
About Ulster University London and Birmingham branch campuses
In light of Covid-19, start dates may vary and these courses may initially be delivered online until a point where normal campus teaching can be resumed. For more information on intakes and delivery, please contact us.
Ulster University has strong links with industry and professional bodies to ensure that the University’s courses meet market needs and that graduates are fully equipped for successful, rewarding careers.
In addition to its 4 campuses in Northern Ireland, the University has a further 2 branch campuses in London and Birmingham. These branch campuses are run in partnership with QA Higher Education offering undergraduate and postgraduate degrees in professional and modern study facilities.
The courses at the branch campuses are validated by Ulster University and taught by QA Higher Education staff.
