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  5. Facebook Advertising
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Facebook Advertising

Study Method
In-class
Locations
London
Institution
Jellyfish Training
Start Date
Enrol anytime
Course Fees
£599
Jellyfish Training Courses

Course overview

Alongside Google, Facebook is the go-to platform for online marketers and advertising spends. As Facebook owns Instagram, all ads are run through the same platform – therefore this one day course will cover paid strategies across both channels.

Led by one of our expert social media professionals, both our standard and advanced courses take an engaging, hands-on, interactive approach covering both Facebook and Instagram advertising strategies. We’ll teach you how to successfully run and optimise your own advertising campaigns.

On the Standard course, we help beginners get to grips with setting up their own Facebook ad campaigns without making the common mistakes that can cost you money.

The Advanced session takes an in-depth look at advanced features such as the Facebook pixel and using 1st party data to build valuable audiences.

Our Facebook Advertising courses are available at our training centre in The Shard, London. We also offer private training courses tailored to your needs, which are ideal if you have a team you want to bring up to speed on using Facebook advertising.

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Campus locations

  • The Shard, London SE1

What you'll learn

Standard

Upon completion of this course, you’ll walk away with the ability to:

  • Effectively boost your on-page posts
  • Build an audience using Facebook’s native data
  • Setup a Facebook campaign within the Facebook ads manager
  • Design and build an effective ad
  • Understand campaign performance within the ads manager
  • How The Facebook Pixel to optimise your campaigns
  • How Facebook ads can help you achieve different business objectives

Advanced

Upon completion of this course, you’ll walk away with the ability to:

  • Measure campaign ROI using the Facebook Pixel and Event Tracking
  • Build custom and lookalike audiences using 1st party data
  • Strategically plan your audiences and campaigns
  • Describe the different ad types and placements available and when to use them
  • Choose between the different ways to buy media on Facebook
  • Improve campaign performance and ROAS

Study method

  • In-class
  • Blended
  • Online

Locations

  • England
    • London
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Duration study load

  • 1 day – both Standard and Advanced

Who's it for?

Standard

We recommend this course if you want to learn how to use and set up your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.

Advanced

If you are already running Facebook advertising campaigns but you want to learn how to improve performance, this course will help.

Subjects

Standard
Introduction to Facebook Advertising
  • Facebook Family
  • Boosting a post vs Facebook ads manager
  • Considerations for boosting posts
  • Ad Auction and Delivery Overview
Building a Facebook Audience
  • Facebook core audiences
  • Considerations for building an audience
Facebook Campaign Setup
  • Facebook campaign structure
  • Creating a Facebook ad campaign
Designing & Creating a Facebook Ad
  • Common Facebook ad types and when to use them
  • Building an ad
  • Ad creative best practice
Optimising your Facebook Ad Campaigns
  • Understanding campaign performance in ads manager
  • An Introduction to the Facebook pixel
Using Facebook Ads to meet Business Objectives
  • Facebook Ad Case Studies
Advanced
Measurement
  • The Facebook Pixel & Event Tracking
  • Facebook Measurement Partners
Facebook Audiences
  • Audience Strategy
  • Creative & Audience Alignment
  • Facebook Audiences (Core, Custom & Lookalike)
Ad Types & Placements
  • Facebook ad types and when to use them
  • Ad placements
Execution
  • Reach & Frequency vs Auction
  • Bidding
Campaign Optimisation
  • Optimisation Tips
Strategy & Planning
  • Awareness, Consideration & Conversion Campaign Planning
Want more information about the subjects for this course?
Get the course guide

Payment options

Course fees – £598.80 – Either Standard or Advanced

  • No government funding available for this course
Find out more about the payment options for this course
Get the course guide

About Jellyfish Training

Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.

Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.

Why Jellyfish Training?

  • Industry recognised courses designed and run by experienced
  • Professionals who are practitioners in their field
  • Global training offering
  • Suitable for groups of any size
  • Delivered face-to-face, or online
  • Google Cloud training partner
  • Google Marketing Platform Certified Partner
  • LinkedIn virtual course badge
  • Corporate packages available
  • Special rates for non-profit organisations
  • CPD-approved courses

We look forward to teaching you soon.

Reviews
Trustpilot

Study method

  • In-class
  • Blended
  • Online

Locations

  • England
    • London
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

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