Course overview
Alongside Google, Facebook is the go-to platform for online marketers and advertising spends. As Facebook owns Instagram, all ads are run through the same platform – therefore this one day course will cover paid strategies across both channels.
Led by one of our expert social media professionals, both our standard and advanced courses take an engaging, hands-on, interactive approach covering both Facebook and Instagram advertising strategies. We’ll teach you how to successfully run and optimise your own advertising campaigns.
On the Standard course, we help beginners get to grips with setting up their own Facebook ad campaigns without making the common mistakes that can cost you money.
The Advanced session takes an in-depth look at advanced features such as the Facebook pixel and using 1st party data to build valuable audiences.
Our Facebook Advertising courses are available at our training centre in The Shard, London. We also offer private training courses tailored to your needs, which are ideal if you have a team you want to bring up to speed on using Facebook advertising.
Campus locations
What you'll learn
Standard
Upon completion of this course, you’ll walk away with the ability to:
- Effectively boost your on-page posts
- Build an audience using Facebook’s native data
- Setup a Facebook campaign within the Facebook ads manager
- Design and build an effective ad
- Understand campaign performance within the ads manager
- How The Facebook Pixel to optimise your campaigns
- How Facebook ads can help you achieve different business objectives
Advanced
Upon completion of this course, you’ll walk away with the ability to:
- Measure campaign ROI using the Facebook Pixel and Event Tracking
- Build custom and lookalike audiences using 1st party data
- Strategically plan your audiences and campaigns
- Describe the different ad types and placements available and when to use them
- Choose between the different ways to buy media on Facebook
- Improve campaign performance and ROAS
Study method
- In-class
- Blended
- Online
Locations
- England
- London
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Duration study load
- 1 day – both Standard and Advanced
Who's it for?
Standard
We recommend this course if you want to learn how to use and set up your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.
Advanced
If you are already running Facebook advertising campaigns but you want to learn how to improve performance, this course will help.
Subjects
- Facebook Family
- Boosting a post vs Facebook ads manager
- Considerations for boosting posts
- Ad Auction and Delivery Overview
- Facebook core audiences
- Considerations for building an audience
- Facebook campaign structure
- Creating a Facebook ad campaign
- Common Facebook ad types and when to use them
- Building an ad
- Ad creative best practice
- Understanding campaign performance in ads manager
- An Introduction to the Facebook pixel
- Facebook Ad Case Studies
- The Facebook Pixel & Event Tracking
- Facebook Measurement Partners
- Audience Strategy
- Creative & Audience Alignment
- Facebook Audiences (Core, Custom & Lookalike)
- Facebook ad types and when to use them
- Ad placements
- Reach & Frequency vs Auction
- Bidding
- Optimisation Tips
- Awareness, Consideration & Conversion Campaign Planning
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
