Course overview
Google Ads is Google’s pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Let us show you how to take control of your PPC with our Google Ads (AdWords): Search training courses.
The advanced course explores techniques you can utilise in order to more efficiently set up and manage your Google Ads search campaigns to an agency standard.
We look at the ideal setup for your campaigns and ad groups, how to utilise keywords and negative keywords in the most effective way, how to diagnose and solve keyword issues, ad copy testing, advanced reporting, optimisation and remarketing.
By the end of the course, you will feel inspired and knowledgeable in all key areas of this specialist area.
Campus locations
What you'll learn
By the end of this course, you’ll walk away with the ability to:
- Create advanced, well-structured search campaigns (including naming conventions)
- Use advanced reporting features and data effectively
- Run and analyse robust ad copy tests to drive the highest possible click-through rate
- Distinguish between the different ad extensions, decide which are relevant and how to implement them
- Use Remarketing Lists for Search Ads (RLSA) to optimise your activity
Study method
- In-class
- Blended
- Online
Locations
- England
- London
coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.
Enrol in a course today to unlock exclusive deals.
Duration study load
- 1 day
Who's it for?
This level has been designed for those who are already running Google Ads campaigns in-house and understand the terminology or might be thinking of bringing their campaigns in-house from a third party.
Whereas in the standard course we focus on the initial setup, creation and methodologies, in the advanced course we go more into optimisation and share our insider tips and advice.
Subjects
- Benefits of a good Account Structure
- What bad looks like
- What good looks like
- Campaign naming conventions
- Ad group best practice
- Keyword match type recap
- Common keyword Issues
- Low search volume
- Low-quality score
- Below first page bid
- Filtering and saving views
- Negative keywords
- Campaign negative lists
- Negative keyword strategy and implementation
- Routing keywords
- What makes a good piece of ad copy?
- Ad copy testing
- Macro and micro testing
- Analysing results
- Ad extensions
- Impression share
- Change history report
- Segmentation reports
- Auction insights report
- Demographic reports
- Bid modifiers
- Investigating performance
- Quadrants and filters
- Non-converting keywords
- Converting keywords
- Performance filters
- Optimisation schedule
- Daily, weekly, monthly tasks
- What is RLSA?
- Benefits of RLSA
- Creating audience lists
- Remarketing strategy
- RLSA and the marketing funnel
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
