Course overview
Google Ads is Google’s pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Let us show you how to take control of your PPC with our Google Ads (AdWords): Search training courses.
Our Google Ads: Search – Standard course covers the key elements to help you get the most from Google Ads and pay-per-click ads.
We’ll share best practice, talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimisation tips and much more. By the end of the course, you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.
Campus locations
What you'll learn
- Explain the mechanics of how the bidding auction works
- Create campaigns and ad groups with a full understanding of the different settings
- Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
- Write compelling ad copy and implement all the basic ad extensions at your disposal
- Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment
Recognition
Study method
- In-class
- Black Friday
- Blended
- Online
Locations
- England
- London
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Duration study load
- 1 day
Who's it for?
Our Google Ads: Search – Standard course is accredited by CPD and aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently. By attending this course it will contribute to 7 hours of your CPD learning hours.
Subjects
- How are SEO and PPC different?
- The key search players
- Key targeting features
- How does PPC work?
- Key metrics
- How quality score is calculated
- Quality score benefits
- What influences Quality Score
- Click Through Rate
- Relevancy
- Landing page quality
- How quality score affects your CPC
- How the Google Ads auction works
- How are search accounts structured?
- What’s a campaign?
- What’s an ad group?
- What’s a keyword?
- What’s an ad?
- Campaign vs. ad group
- Optimisation levers
- Generation keyword ideas
- Google Keyword Planner
- Keyword match types
- Close variants
- Broad match modified
- Negative keywords
- Using negatives intelligently
- Keyword mining
- Campaign and Ad group best practice
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
