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  5. Google Ads (AdWords): Search Standard
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Google Ads (AdWords): Search Standard

Study Method
In-class
Locations
London
Institution
Jellyfish Training
Recognition
CPD
Start Date
Enrol anytime
Course Fees
£599
Jellyfish Training Courses

Course overview

Google Ads is Google’s pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Let us show you how to take control of your PPC with our Google Ads (AdWords): Search training courses.

Our Google Ads: Search – Standard course covers the key elements to help you get the most from Google Ads and pay-per-click ads.

We’ll share best practice, talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimisation tips and much more. By the end of the course, you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

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Campus locations

  • The Shard, London SE1

What you'll learn

By the end of this course, you’ll walk away with the ability to:
  • Explain the mechanics of how the bidding auction works
  • Create campaigns and ad groups with a full understanding of the different settings
  • Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
  • Write compelling ad copy and implement all the basic ad extensions at your disposal
  • Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment

Recognition

Course accredited by CPD
Course accredited by CPD

Study method

  • In-class
  • Blended
  • Online

Locations

  • England
    • London
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Duration study load

  • 1 day

Who's it for?

Our Google Ads: Search – Standard course is accredited by CPD and aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently. By attending this course it will contribute to 7 hours of your CPD learning hours.

Subjects

Course overview
What is PPC?
  • How are SEO and PPC different?
The Search Engine Landscape
  • The key search players
  • Key targeting features
  • How does PPC work?
  • Key metrics
Quality Score
  • How quality score is calculated
  • Quality score benefits
  • What influences Quality Score
  • Click Through Rate
  • Relevancy
  • Landing page quality
  • How quality score affects your CPC
  • How the Google Ads auction works
PPC Best Practice
  • How are search accounts structured?
  • What’s a campaign?
  • What’s an ad group?
  • What’s a keyword?
  • What’s an ad?
  • Campaign vs. ad group
  • Optimisation levers
Keywords
  • Generation keyword ideas
  • Google Keyword Planner
  • Keyword match types
  • Close variants
  • Broad match modified
  • Negative keywords
  • Using negatives intelligently
  • Keyword mining
Campaign Structure
  • Campaign and Ad group best practice
And more!
Want more information about the subjects for this course?
Get the course guide

Payment options

Course fees – £598.80

  • No government funding available for this course
Find out more about the payment options for this course
Get the course guide

About Jellyfish Training

Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.

Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.

Why Jellyfish Training?

  • Industry recognised courses designed and run by experienced
  • Professionals who are practitioners in their field
  • Global training offering
  • Suitable for groups of any size
  • Delivered face-to-face, or online
  • Google Cloud training partner
  • Google Marketing Platform Certified Partner
  • LinkedIn virtual course badge
  • Corporate packages available
  • Special rates for non-profit organisations
  • CPD-approved courses

We look forward to teaching you soon.

Reviews
Trustpilot

Recognition

Course accredited by CPD

Study method

  • In-class
  • Blended
  • Online

Locations

  • England
    • London
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

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