Google Ads is Google’s pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Let us show you how to take control of your PPC with our Google Ads (AdWords): Search training courses.
Our Google Ads: Search – Standard course covers the key elements to help you get the most from Google Ads and pay-per-click ads.
We’ll share best practice, talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimisation tips and much more. By the end of the course, you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.
By the end of this course, you’ll walk away with the ability to:
Explain the mechanics of how the bidding auction works
Create campaigns and ad groups with a full understanding of the different settings
Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
Write compelling ad copy and implement all the basic ad extensions at your disposal
Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment
Course accredited by CPD
Course accredited by CPD
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Duration study load
Who's it for?
Our Google Ads: Search – Standard course is accredited by CPD and aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently. By attending this course it will contribute to 7 hours of your CPD learning hours.
What is PPC?
How are SEO and PPC different?
The Search Engine Landscape
The key search players
Key targeting features
How does PPC work?
How quality score is calculated
Quality score benefits
What influences Quality Score
Click Through Rate
Landing page quality
How quality score affects your CPC
How the Google Ads auction works
PPC Best Practice
How are search accounts structured?
What’s a campaign?
What’s an ad group?
What’s a keyword?
What’s an ad?
Campaign vs. ad group
Generation keyword ideas
Google Keyword Planner
Keyword match types
Broad match modified
Using negatives intelligently
Campaign and Ad group best practice
Want more information about the subjects for this course?
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Course fees – £598.80
No government funding available for this course
Find out more about the payment options for this course
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About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
Industry recognised courses designed and run by experienced
Professionals who are practitioners in their field
Global training offering
Suitable for groups of any size
Delivered face-to-face, or online
Google Cloud training partner
Google Marketing Platform Certified Partner
LinkedIn virtual course badge
Corporate packages available
Special rates for non-profit organisations
We look forward to teaching you soon.
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Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Want to know more about this course?
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