Course overview
Our Analytics courses are led by industry experts who will share the experience they have gained working directly on multiple client campaigns.
On our Advanced course, you will learn sophisticated analytics setups including advanced tracking, account configuration and auditing techniques. This will enable you to customise your analytics to your business needs while following best practices to maintain data accuracy.
During the day, we’ll take a look at advanced implementation techniques such as events, custom dimensions, e-commerce tracking and Data Import.
We’ll also take a look at the configuration of reports including channel grouping and filters as well as how to action insights through creating audience lists for remarketing.
Campus locations
What you'll learn
Upon completion of our Advanced course, you’ll walk away with the ability to:
- Configure your Google Analytics account following the best practises from Google
- Implement advanced features such as User ID, Cross Domain Tracking and the Data Import
- Create Custom Dimensions and Metrics for your reports, segments and remarketing lists
- Audit any existing Google Analytics Account
Recognition
Study method
- In-class
- Blended
- Online
Locations
- England
- London
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Duration study load
- 1 day
Entry requirements
Our Google Analytics Advanced course is designed for users who have some knowledge of the Google Analytics reports. If you are completely new to Google Analytics, it is highly recommended that you take the Google Analytics Standard course first.
Who's it for?
This course has been created to help analysts and technical marketers gain a deeper insight into the implementation of Google Analytics. This course will help you ensure the data accuracy of your Google Analytics set up through configuration in accordance with best practice. This is essential for the key business owners of GA or if you are interested in increasing your understanding of how Google Analytics works.
Our Google Analytics Advanced course is also accredited by CPD and by attending this course it will contribute to 7 hours of your CPD learning hours.
Subjects
- Google Analytics data collection: logic & requests
- Google Analytics Cookies
- Universal Analytics
- Accounts, Properties and Views
- Roll up Properties
- Filters & Advanced Filters
- Regular Expressions
- Event Tracking
- Custom Dimensions & Metrics
- Ecommerce & Enhanced Ecommerce Tracking
- Cross & Sub-domain Tracking
- Virtual pageviews
- Data Import
- Measurement Protocol
- Integration tools, Google Ads
- Campaign management
- Multi-channel Funnels
- Remarketing
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
