Course overview
This one day course will cover the essentials for anyone looking to master this user-friendly tag management solution.
Led by one of our Analytics experts, we’ll show you how you can take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.
Having a basic knowledge of HTML would be an advantage but not mandatory.
All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients and the course has been designed to share this experience with you.
Our Google Tag Manager course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via a virtual classroom.
Campus locations
What you'll learn
By the end of this course, you’ll walk away with the ability to:
- Set up and configure Google Tag Manager
- Describe the benefits of the data layer and custom the data layer for your own tracking
- Implement tags on your website in accordance with best practice
- Describe the benefits and limitations of the Google Tag Manager interface
- Streamline and implementation process and be confident in knowing when to review and approve tags
Study method
- In-class
- Blended
- Online
Locations
- England
- London
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Duration study load
- 1 day
Who's it for?
This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform and understand how to use the data layer. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and hit your campaign deadlines.
Subjects
- What you can implement and how it affects your marketing strategy
- Tags, Triggers and Variables
- User Interface & Management
- Google Analytics tags (sessions and events)
- Cross-Domain Tracking
- Ecommerce Tracking for Google Analytics
- Link, Click and Form Submit listeners
- Auto event listeners
- Auto event variables (Element Class, Element ID, Element URL and Element Text)
- The Google Tag Manager Data Layer
- Floodlight integration with Google Tag Manager
- Floodlight approval process for Display Tags
- AdWords tags and implementation
- Custom HTML tags to implement any other script or tracking
- Manage versions in Google Tag Manager
- Preview the implementation. Debug possible errors or issues
- Push live. Review to guarantee accurate data
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
