This one day course will cover the essentials for anyone looking to master this user-friendly tag management solution.
Led by one of our Analytics experts, we’ll show you how you can take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.
Having a basic knowledge of HTML would be an advantage but not mandatory.
All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients and the course has been designed to share this experience with you.
Our Google Tag Manager course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via a virtual classroom.
By the end of this course, you’ll walk away with the ability to:
Set up and configure Google Tag Manager
Describe the benefits of the data layer and custom the data layer for your own tracking
Implement tags on your website in accordance with best practice
Describe the benefits and limitations of the Google Tag Manager interface
Streamline and implementation process and be confident in knowing when to review and approve tags
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Duration study load
Who's it for?
This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform and understand how to use the data layer. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and hit your campaign deadlines.
Introduction to Google Tag Manager
What you can implement and how it affects your marketing strategy
Tags, Triggers and Variables
User Interface & Management
Google Analytics & Google Tag Manager
Google Analytics tags (sessions and events)
Ecommerce Tracking for Google Analytics
Auto Event Listeners
Link, Click and Form Submit listeners
Auto event listeners
Auto event variables (Element Class, Element ID, Element URL and Element Text)
The Google Tag Manager Data Layer
Floodlight integration with Google Tag Manager
Floodlight approval process for Display Tags
AdWords tags and implementation
Custom HTML tags to implement any other script or tracking
Debugging and Publishing
Manage versions in Google Tag Manager
Preview the implementation. Debug possible errors or issues
Push live. Review to guarantee accurate data
Want more information about the subjects for this course?
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Course fees – £598.80
No government funding available for this course
Find out more about the payment options for this course
Get the course guide
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
Industry recognised courses designed and run by experienced
Professionals who are practitioners in their field
Global training offering
Suitable for groups of any size
Delivered face-to-face, or online
Google Cloud training partner
Google Marketing Platform Certified Partner
LinkedIn virtual course badge
Corporate packages available
Special rates for non-profit organisations
We look forward to teaching you soon.
Want to know more about this course? Complete the form and learn about:
Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Want to know more about this course?
Get your free course guide now! Complete this easy form and you'll receive a course guide and consultation from Jellyfish Training
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