Course overview
Upskill. Boost your performance. Grow your career with IDM!
Reignite or fan the flames of ambition, capability and effectiveness with provocations and practical techniques to help set benchmarks and inspire. All lessons learnt from a long career at the creative coal-face.
Campus locations
What you'll learn
- Build on six key areas that affect your creativity
- Find new ways to have ideas
- Engage the support of others to increase your effectiveness
- Use ‘why’ to have more effective ideas
- Use truth as a weapon – we’re all responsible for insight
- Inspire and influence your colleagues
Study method
- Online
- Blended
- In-class
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Duration study load
- 1 day
- 7 CPD hours
Who's it for?
This course is recommended for junior to senior agency or in-house creatives who would benefit from independent external input to challenge and support their development
Action plan
Action plan: how to be a more effective creative
- Attendees will spend the last section of the day writing a tangible and practical action plan they can take back into their workplace to guide their day to day thinking and interactions
Please note: this course will involve some practical pre-work to bring to the session:
- I love this: bring a piece of creative work that you love. It could be yours or someone else’s
- Wow, that’s brave: bring a piece of creative work that demonstrates bravery or might have scared everyone to death
- Out of the ordinary: before attending the course actively do something you’ve never done before. It doesn’t have to be sky-diving or shaving your head, but it could be watching a TV series or film that’s the complete opposite of your normal choice; visiting a venue or event you’d never normally go to; engage an individual or group in conversation that you’d never normally meet. Come prepared to share what you’ve learnt
Subjects
- Considerable academic consensus exists around the conditions required within an organisation for creativity to flourish. ‘How to be a more effective creative’ takes the Innovation Engine model created by Dr Tina Seelig at Stanford University as its point of reference
- At the outset of the session course, attendees will be introduced to the theory of the Innovation Engine, the principles behind it and the 6 core conditions which underpin it
- Understanding the language of creativity
- Exercise: agreeing on a common definition for creativity
- Exercise: sharing and discussing favourite work and ideas
- The difference between ideas and execution
- What is effectiveness?
- Exercise: agreeing on a common definition for effective creative work
- The timeless technique for producing ideas
- Discussion: The value of creative partnerships
- The importance of diverse teams
- Miles Davis and radical collaboration
- Diversity and innovation: 6 behaviours that unlock new thinking
- Whole-brain thinking – the latest thinking on how we think
- Some practical initiatives to fuel effective creativity
- Extended exercise: mini brief
- Discussion: why have you chosen this career?
- Exercise: articulating and reflecting on your ambition
- Discussion: sharing experiences of doing something out of the ordinary
- Discussion: exploring fear and how to put it into perspective
- Exercise: sharing and discussing examples of brave creative
- Extended exercise: identifying the rules of an industry sector and how its rules and tropes might be broken
- Inspiring and influencing colleagues
- Your greatest resource: the value of creative time
- Discussion: how is creative time valued in your company and how would you want to change this?
- Insight – where it comes from and how you can play a part
- Discussion: how is your environment geared towards creativity and what could you do to change or influence it?
- Leadership and trust: how is creativity supported within organisations
- Margaret Heffernan and the principle of social capital
- Discussion: How does your company culture foster creativity and how can you influence this?
Attendees will spend the last section of the day writing a tangible and practical action plan they can take back into their work place to guide their day to day thinking and interactions.
- I love this: bring a piece of creative work that you love. It could be yours or someone else’s.
- Wow, that’s brave: bring a piece of creative work that demonstrates bravery or might have scared everyone to death.
- Out of the ordinary: before attending the course actively do something you’ve never done before. It doesn’t have to be sky-diving or shaving your head, but it could be watching a TV series or film that’s the complete opposite of your normal choice; visiting a venue or event you’d never normally go to; engage an individual or group in conversation that you’d never normally meet. Come prepared to share what you’ve learnt.
About Institute of Data & Marketing
Upskill. Boost your performance. Grow your career with IDM!
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
