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  4. IDM Advanced Certificate in Digital Copywriting – Online
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IDM Advanced Certificate in Digital Copywriting – Online

Study Method
Online
Institution
Institute of Data & Marketing
Start Date
Enrol anytime
Course Fees
£1,070
Institute of Data & Marketing Courses

Course overview

This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and individual coaching.

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What you'll learn

  • Write clear and structured copy for digital media
  • Develop a strong and persuasive style that works for your brand
  • Optimise your copy for search engines
  • Master different approaches for different digital channels
  • Have the confidence to assess copy that works, and make recommendations for improvements

Study method

  • Online
  • Blended
  • In-class
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Duration study load

Online classrooms run fortnightly from 6.30pm. These will be live and recorded and last 90 minutes each.

Assessment

Each week there will be a short writing task to complete for which you will receive individual feedback on for the following class. There will also be a written assessment at the end of the course.

Subjects

Core Modules
Writing Concise and Persuasive Copy for Digital Media
  • Using plain language
  • Crafting sentences with impact
  • Breaking up paragraphs for easier scanning
  • Headings and sub-headings
Getting Style and Tone of Voice Right
  • Essential elements of style for digital copywriters
  • Using the active voice
  • How to nail the ‘voice’ of your brand
  • Clichés to avoid and how to replace them with more effective copy
Copywriting for Search Engine Optimisation (SEO) and Search Advertising (PPC)
  • How to identify keywords to target for search marketing
  • Using keywords ‘on the page’ for relevance
  • Internal and external linking
  • SEO for blogs and articles
Email Copywriting
  • Getting subject lines right
  • Optimising your body copy
  • Sender field, sign-off and ‘envelope’ content
  • Getting the call to action right
  • Personalising copy for maximum impact
Blogging and Social Media
  • Establishing a conversational tone for blogs and social media
  • Structuring blogs for higher engagement
  • Social media copywriting for reduced character counts
  • Storytelling elements – using emotion to engage readers
Want more information about the subjects for this course?
Get the course guide

Payment options

Course fees – £1,070

  • No government funding available for this course
Find out more about the payment options for this course
Get the course guide

About Institute of Data & Marketing

For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.

Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.

Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.

The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.

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Study method

  • Online
  • Blended
  • In-class
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Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

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