Course overview
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
What you'll learn
- Understand the roles and benefits of each digital marketing channel
- Research, plan, implement, test and measure digital marketing campaigns
- Confidently plan an integrated digital marketing programme
- Understand digital marketing law
- Identify and analyse critical success factors for digital marketing
Study method
- Online
- Blended
- In-class
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Duration study load
- 35 CPD hours
Assessment
Students will be required to undertake all ten modules in order to achieve the qualification. As a basic marketing course, the focus of the award is on breadth, giving you a comprehensive overview of digital marketing.
At the end of the programme, there will be one online assessment to be completed which, if successful, will qualify you to receive the IDM Award in Digital Marketing (Award DigM).
Delivery
All learning products and services are currently being delivered digitally using the following engaging formats:
Virtual Classroom: Tutor-led, live, online classroom environments.
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.
Who's it for?
This course is for marketing managers who want to understand more about digital marketing strategy, and digital Marketing Executives looking to step up their strategic thinking.
Subjects
- The power of omnichannel campaigns
- Implementing the integrated planning process
- Strategic campaign briefing
- Defining SMART objectives
- Affiliate marketing strategy
- Display marketing strategy
- Search engine marketing strategy
- An introduction to mobile marketing strategy
- Developing a mobile marketing strategy
- Measure and test your mobile marketing activity
- Customer-centric website strategy
- Website campaign strategy
- Measuring the effectiveness of websites
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
