Course overview
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and DPA18. The course will take you through the key concepts of the Regulation, highlighting the actions you can take to be compliant.
What you'll learn
- Process personal data under the GDPR
- Obtain marketing permission
- Select the most appropriate lawful basis to process personal data
- Be compliant to the principles of data protection
- Notify individuals about the use of profiling
- Upholding the rights of individuals to control their personal data
- Store the personal data you collect
- Be compliant during cross-borders marketing campaigns
- Minimise the impact of a personal data breach and communicate it to the relevant authority as well as to the individuals affected by it
Study method
- Online
- Blended
- In-class
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Duration study load
- 35 CPD hours
Who's it for?
This course has been designed to provide you with the knowledge and skills you need to ensure you are developing your marketing strategies and activities in compliance with the GDPR and the other legal requirements. Throughout the course, you will receive the theoretical foundation you need, together with useful templates and additional resources that you can implement in your day-to-day work.
The online GDPR award is ideal for professionals currently employed in commercial and public sector companies across all sectors, including professional services and not for profit. Equally agencies, consultancies and suppliers servicing their data management needs will benefit by enrolling staff.
Data professionals
Data professionals within client organisations, including database and data managers, data stewards, data analysts, data planners, data protection officers, data quality managers, data processing managers – all of whom advise, influence, co-ordinate, manage or direct data policies and processes.
Marketing professionals
Marketing professionals – client, agency or supplier side – who wholly or partly have responsibility for data collection, storage and use, and whose effectiveness is dependent on best practice data management. This includes managers and executives in marketing, direct marketing, digital marketing, CRM, e-commerce and customer insight.
Delivery
Online
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 3 months. You will receive email support and 24/7 access to course materials.
Subjects
- GDPR: a bit of context
- How does the GDPR affect the processing of personal data?
- How does GDPR apply to cross-border campaigns?
- Data protection: the importance for marketers
- Are consumers happy to share their contact data?
- Case Study – The Guardian
- GDPR concepts
- GDPR key-terms
- Have the principles of data protection changed?
- How is the GDPR implemented?
- Penalties under the GDPR – Examples
- What are the definitions of personal data and data subject?
- Identifiers
- What are special categories of data?
- Which lawful basis can I use for marketing?
- The six lawful bases
- Consent
- Can consent be conditional?
- Alternative to consent – Legitimate interest
- Factors to consider when deciding between consent and legitimate interests
- How do you communicate legitimate interests?
- Profiling under the GDPR
- Does profiling have legal effects?
- What are the legal effects?
- What are the rules for direct marketing profiling?
- The right to be informed
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data portability
- The right to object
- Rights relating to automated decision-making including profiling
- What obligations do processors have?
- Processors’ responsibilities
- Contracts with processors
- Non-compliant processors
- What is accountability?
- What does accountability mean for marketers?
- Data protection for new products or services
- What does the GDPR say about data security?
- Mitigating risk to data privacy
- Do you need to appoint a Data Protection Officer (DPO)?
- Data mapping
- Database requirements
- What other records of processing must you keep?
- What is a personal data breach?
- Personal data breach notification process
- Communicating with data subjects following a breach
- Preparing for Brexit
- Transfers of personal data from the UK to other EU countries
- Transfers of personal data into the UK from EEA countries
- International issues – Can you transfer personal data overseas?
- Which regulator will we be answerable to for cross-border campaigns?
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
