Courses
CoursesWorkforce Training
Menu
    All Courses
  • Home
  • About Us
  • Workforce Training
  • Become a Partner
  • Affiliates
  • Education Providers
  • Contact Us
  • Careers
  • Terms of Use
  • Privacy Policy
  • Blog
  1. Home
  2. Marketing & Communication
  3. Marketing
  4. Professional Certificate
  5. IDM Professional Certificate in Social Media- Online
Enquire Now

IDM Professional Certificate in Social Media- Online

Study Method
In-class, Online
Locations
Online, London
Institution
Institute of Data & Marketing
Start Date
Enrol anytime
Course Fees
£995
Institute of Data & Marketing Courses

Course overview

Become a qualified social media expert with the mix of skills you need to confidently deliver a robust social strategy and measurable ROI.

Expand all and read more

Campus locations

  • London

What you'll learn

  • Understand social media and engagement
  • Develop a social media strategy with business-focused objectives
  • Understand social media listening
  • Understand influencers and how to use them effectively
  • Select the most appropriate social platforms
  • Deliver, measure and optimise your social media campaigns

Study method

  • In-class
  • Online
  • Blended

Locations

  • England
    • London
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Duration study load

Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months.

Assessment

In order to attain the Certificate in Social Media and use the honorifics Cert SocM, you must successfully pass two x one hour online exams.

Pass marks and grades

To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met, you will have the opportunity to resit at a later date.

Enrol onto IDM Professional Certificate in Social Media course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Delivery

Whilst this course is delivered online, you do have the option to study this course face to face which take place at the IDM offices in Central London.

Start dates

Start Date: 10th February 2020
Study Method: Intensive

Start Date: 30th March 2020
Study Method: Intensive

Subjects

This qualification is made up of nine modules. You will also be required to complete two x one hour online examinations.

Core Modules
Module 1
An Introduction to Social Media and Engagement
  • Understand what social media marketing is and how it has developed
  • Understand the impact of social media on engagement for brands
  • Learn the importance of agile planning
Module 2
Developing a Social Media Strategy
  • Understand the importance of a social media strategy
  • Identify the types of social media campaigns
  • Gain an introduction to the 8 steps of social strategy development
Module 3
Step 1 – Setting Objectives and KPIs
  • Learn how to set SMART objectives for social media
  • Understand the different types of KPIs and how to use them for your social media activities
Module 4
Step 2 – Social Listening
  • Develop social listening to understand customer preferences and competitor actions
  • Understand how to use the listening framework
Module 5
Step 3 – Identifying Influencers
  • Understand who your influencers are
  • Learn how to select influencers
  • Learn how to work with influencers
Module 6
Step 4 – Selecting a Social Platform
  • Understand the difference between paid, earned, and owned media
  • Identify the hidden costs of social media
And more!
Want more information about the subjects for this course?
Get the course guide

Payment options

Course fees – Online – £995
Course fees – In-class – £1,500

  • No government funding available for this course
Find out more about the payment options for this course
Get the course guide

About Institute of Data & Marketing

For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.

Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.

Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.

The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.

Reviews
Trustpilot

Study method

  • In-class
  • Online
  • Blended

Locations

  • England
    • London
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

Who is this course for? close button mobile

Individual Individual
I'm studying for personal growth or development
Business Business
I'm looking for courses for on-the-job training or on behalf of an organisation

Want to know more about this course?

Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Institute of Data & Marketing

By submitting this enquiry I accept the "Privacy Policy" and "Terms of Use"

Receive a consultation from a course expert

See student testimonials below

avatar1
"I found the website easy to use and the contact I received after my enquiry was good. Not too pushy but there if I needed them." - Dimity G.
avatar2
"All details and info was there and my query was answered quickly." - Soula M.
avatar3
"Gave me everything I needed and someone called me, pretty much straight away." - Marlon T.

Popular Courses

  • Accounting Courses
  • Administration Courses
  • Bookkeeping Courses
  • Finance Courses
  • Business Management
  • Human Resources Courses 
  • Computer Courses
  • Cyber Security Courses
Copyright © 2020 Coursesonline.co.uk Contact About Privacy Terms Become a Partner Affiliates Blog Sitemap
VAT No: 301 5420 62 Company No: 11182409

Coursesonline.co.uk uses cookies. By continuing you are agreeing to our use of cookies. Learn more.

gdpr logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Additional Cookies

This website uses additional cookies to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Cookie Policy