Course overview
Become a qualified social media expert with the mix of skills you need to confidently deliver a robust social strategy and measurable ROI.
Campus locations
What you'll learn
- Understand social media and engagement
- Develop a social media strategy with business-focused objectives
- Understand social media listening
- Understand influencers and how to use them effectively
- Select the most appropriate social platforms
- Deliver, measure and optimise your social media campaigns
Study method
- In-class
- Online
- Blended
Locations
- England
- London
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Duration study load
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months.
Assessment
In order to attain the Certificate in Social Media and use the honorifics Cert SocM, you must successfully pass two x one hour online exams.
Pass marks and grades
To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met, you will have the opportunity to resit at a later date.
Enrol onto IDM Professional Certificate in Social Media course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Delivery
Whilst this course is delivered online, you do have the option to study this course face to face which take place at the IDM offices in Central London.
Subjects
This qualification is made up of nine modules. You will also be required to complete two x one hour online examinations.
- Understand what social media marketing is and how it has developed
- Understand the impact of social media on engagement for brands
- Learn the importance of agile planning
- Understand the importance of a social media strategy
- Identify the types of social media campaigns
- Gain an introduction to the 8 steps of social strategy development
- Learn how to set SMART objectives for social media
- Understand the different types of KPIs and how to use them for your social media activities
- Develop social listening to understand customer preferences and competitor actions
- Understand how to use the listening framework
- Understand who your influencers are
- Learn how to select influencers
- Learn how to work with influencers
- Understand the difference between paid, earned, and owned media
- Identify the hidden costs of social media
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
