Course overview
Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of influencer relations. Integrate influencer activity with your social media, PR, SEO and community channels.
Campus locations
What you'll learn
- Understand what Influencer Marketing is and it’s many different faces
- Recognise how Influencer Marketing fits within the marketing mix and how to find the right influencers for your brand
- Build a compelling proposition for your influencers
- Understand the ladder of engagement to maximise your Influencer programme
- Appreciate the legal guidelines around Influencer Marketing
- Define a measurement framework
Study method
- In-class
- Online
- Blended
Locations
- England
- London
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Duration study load
1 day (7 CPD hours)
Testimonials
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Influencer Marketing ReviewInfluencer Marketing"I loved the course! So much information and interactive sections and I feel much more confident with this topic. Nicola was great and delivered the session with a variety of techniques keeping everyone highly engaged!"
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Jennifer Trenery, International Compliance AssociationInfluencer Marketing"One of the great things about studying with the IDM is that you get a practical AND relevant learning experience!"
Delivery
Home Learning
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual classroom: Tutor-led, live, online classroom environments
- Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
In a world where consumers are on 24/7 and constantly bombarded by media messages, brands cannot ignore the power of influence on consumers. But how can you determine which ‘Influence’ is most effective and how to harness the power of Influencers within your marketing strategies. Those who attend this course will learn how to deliver a successful Influencer marketing strategy and the opportunities that are available for brands to really leverage Influencers to engage a target audience, increase brand loyalty and drive results.
This course is for those who currently work in marketing, social media or PR teams (or have responsibility for all) within an organisation and want to ensure they are up to date with current best practices and strategies.
Subjects
- More than just a celebrity Endorsement
- How has the online world changed the Sphere of Influence
- Understanding why it’s so powerful
- The importance of building a relationship
- How to make the ‘Connected Consumer’ a friend
- Identify the right influencer through segmentation, targeting and positioning
- Link an influencer back to your brand values and customer personas
- Perform effective influencer outreach – an insight into useful tools and paid vs non-paid
- Set your objectives – be clear about deliverables
- Deliver a compelling proposition for your Influencers
- How to negotiate effectively with Influencers
- The ladder of engagement to maximise your influencers – pinpoint and scale
- How your customers can become your influencers
- How to integrate the Influencer Activity into your social media channels
- The power of Communities
- The importance of listening to your customers
- Why brand advocates are critical to success
- The importance of creating strong content
- Creativity is needed to make an impact
- Influencers and PR
- Understand the power of external link building
- How Influencer marketing can drive SEO
- Understand the legal guidelines
- Best practices to maximise your spend
- When is it time to move on with a particular Influencer?
- How to measure its success
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
