Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of influencer relations. Integrate influencer activity with your social media, PR, SEO and community channels.
Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
In a world where consumers are on 24/7 and constantly bombarded by media messages, brands cannot ignore the power of influence on consumers. But how can you determine which ‘Influence’ is most effective and how to harness the power of Influencers within your marketing strategies. Those who attend this course will learn how to deliver a successful Influencer marketing strategy and the opportunities that are available for brands to really leverage Influencers to engage a target audience, increase brand loyalty and drive results.
This course is for those who currently work in marketing, social media or PR teams (or have responsibility for all) within an organisation and want to ensure they are up to date with current best practices and strategies.
What is Influencer Marketing in today’s world
More than just a celebrity Endorsement
How has the online world changed the Sphere of Influence
Understanding why it’s so powerful
The importance of building a relationship
How to make the ‘Connected Consumer’ a friend
How to find the right Influencer for your brand
Identify the right influencer through segmentation, targeting and positioning
Link an influencer back to your brand values and customer personas
Perform effective influencer outreach – an insight into useful tools and paid vs non-paid
Set your objectives – be clear about deliverables
How to get the most out of your Influencer Relations
Deliver a compelling proposition for your Influencers
How to negotiate effectively with Influencers
The ladder of engagement to maximise your influencers – pinpoint and scale
How your customers can become your influencers
Embracing Social Media to support your Influencer Strategy
How to integrate the Influencer Activity into your social media channels
The power of Communities
The importance of listening to your customers
Why brand advocates are critical to success
Integration across the marketing mix
The importance of creating strong content
Creativity is needed to make an impact
Influencers and PR
Understand the power of external link building
How Influencer marketing can drive SEO
What does success look like?
Understand the legal guidelines
Best practices to maximise your spend
When is it time to move on with a particular Influencer?
How to measure its success
Want more information about the subjects for this course?
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Course fees – £450 (Non-Member) £400 (Member)
No government funding available for this course
Find out more about the payment options for this course
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About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
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Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Who is this course for?
I'm studying for personal growth or development
I'm looking for courses for on-the-job training or on behalf of an organisation
Want to know more about this course?
Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Institute of Data & Marketing
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