Course overview
Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing your brand across multiple channels and set measurable objectives to track your results.
What you'll learn
- Plan, create and implement effective strategic marketing plans
- Understand how to develop a sustainable advantage
- Manage your brand across multiple channels
- Integrate your strategy across on and offline channels in line with business objectives
- Effectively measure and evaluate your outputs
Study method
- Online
- Blended
- In-class
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Duration study load
1 day (7 CPD hours)
Testimonials
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Integrated Marketing Strategy ReviewIntegrated Marketing Strategy"I'm new to strategy training so it was a lot to take in but I'll take it out and work through it. I feel inspired to take my career to the next level and I see the scope to become a better marketer."
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Katherine Fleet, MatrixIntegrated Marketing Strategy"If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you."
Delivery
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual Classroom: Tutor-led, live, online classroom environments.
- Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.
Who's it for?
This course is designed for those delegates responsible for managing the marketing planning process.
Enrol onto ‘Integrated Marketing Strategy’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Subjects
- Explore a range of tools designed to develop a clear and actionable view of market and business performance
- Market and customer trends
- Competitor intelligence
- Internal resource analysis
- The role of insight and research
- Identifying unique and exploitable competencies
- Benchmarking
- Developing the best strategic options
- Identifying sources of advantage
- Marketing segmentation
- The role of positioning and targeting
- Developing a core sustainable proposition and links to creative execution
- Branding issues
- Media neutral planning
- The role of integration of on and offline channels
- Getting the balance right between acquisition and retention
- Channel media convergence
- Marketing from the inside out
- Financial management
- Objective setting
- Managing lifetime value
- Measuring integrated outputs
- Cultural and management issues
- Managing intermediaries
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
