Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing your brand across multiple channels and set measurable objectives to track your results.
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What you'll learn
Plan, create and implement effective strategic marketing plans
Understand how to develop a sustainable advantage
Manage your brand across multiple channels
Integrate your strategy across on and offline channels in line with business objectives
Effectively measure and evaluate your outputs
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Duration study load
1 day (7 CPD hours)
Integrated Marketing Strategy Review
Integrated Marketing Strategy
Katherine Fleet, Matrix
Integrated Marketing Strategy
All learning products and services are currently being delivered digitally using the following engaging formats:
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.
Who's it for?
This course is designed for those delegates responsible for managing the marketing planning process.
Enrol onto ‘Integrated Marketing Strategy’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Understanding the business environment
Explore a range of tools designed to develop a clear and actionable view of market and business performance
Market and customer trends
Internal resource analysis
The role of insight and research
Developing sustainable competitive advantage
Identifying unique and exploitable competencies
Developing the best strategic options
Identifying sources of advantage
Aligning strategy with customer groups
The role of positioning and targeting
Developing a core sustainable proposition and links to creative execution
Strategy development and implementation
Media neutral planning
The role of integration of on and offline channels
Getting the balance right between acquisition and retention
Channel media convergence
Marketing from the inside out
Measurement and control systems
Managing lifetime value
Measuring integrated outputs
Cultural and management issues
Want more information about the subjects for this course?
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Course fees – £450 (Non-Member) £400 (Member)
No government funding available for this course
Find out more about the payment options for this course
Get the course guide
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
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Who is this course for?
I'm studying for personal growth or development
I'm looking for courses for on-the-job training or on behalf of an organisation
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Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Institute of Data & Marketing
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