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Introduction to Social Media

Study Method
In-class
Locations
London
Institution
Jellyfish Training
Recognition
CPD
Start Date
Enrol anytime

Course overview

Social Media is a key communication tool for today’s digital marketers. Our Introduction to Social Media course will help grow your confidence in understanding and using social media platforms for business.

On this one day course we’ll explore Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and Tik Tok in detail, helping you get to grips with the latest platform trends and updates.

Led by one of our expert social media professionals, this course takes an engaging, hands-on, interactive approach. Throughout the day we will navigate through the platforms showing you best practices to get you set up and using the channels for business.

We also offer an advanced Social Media Strategy course aimed at those already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards.

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Campus locations

What you'll learn

Upon completion of this course, you’ll walk away with the ability to:

  • Differentiate between organic and paid social media
  • Identify the changing social media landscape, including platform priorities
  • Explain why and how a business can use social media
  • To feel more confident around using social media for business
  • Protect your business on social media

Recognition

Course accredited by CPD

Study method

  • In-class
  • Blended
  • Online

Locations

  • England
    • London
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Duration study load

  • 1 day

Who's it for?

This course is ideal if you want to learn how to use social media for business. You may be a professional in a digital, marketing or PR role or currently not doing any social media activity or simply want to learn best practices.

Subjects

Course Overview
Introduction to social media
  • Difference between organic and paid social media
  • Why people use social media
  • Social media trends and innovations
How businesses use social media
  • The role of each platform and key audiences
  • How businesses use social media
  • Social media best practice
Overview of the most popular social channels
  • In platform walkthrough (Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, Tik Tok)
  • Creative and content best practice
How to protect your business on social media
  • Creating a social media policy
  • Risk management
  • Setting up a crisis response plan
  • Dealing with negative comments
Want more information about the subjects for this course?
Get the course guide

Payment options

Course fees – £598.80

  • No government funding available for this course
Find out more about the payment options for this course
Get the course guide

About Jellyfish Training

Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.

Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.

Why Jellyfish Training?

  • Industry recognised courses designed and run by experienced
  • Professionals who are practitioners in their field
  • Global training offering
  • Suitable for groups of any size
  • Delivered face-to-face, or online
  • Google Cloud training partner
  • Google Marketing Platform Certified Partner
  • LinkedIn virtual course badge
  • Corporate packages available
  • Special rates for non-profit organisations
  • CPD-approved courses

We look forward to teaching you soon.