Course overview
The best way to ‘retain’ good business accounts is to develop them. Account Management should not simply be about maintaining accounts.
The course looks at how to build long-term profitable relationships, so your existing clients will stay with you for longer, spend more with you and are open to cross and up-selling opportunities.
Campus locations
What you'll learn
- Gain a stronger understanding of what has changed in account management and what our clients want from us in today’s ever competitive market
- How to plan to plan an effective Key Account strategy and gaining a stronger understanding of setting goals and creating a social media plan
- How to build and deepen a strong business relationship using insights and education
- Moving from a supplier to partner relationship and focussing on achieving trusted advisor status with clients
- How to create stronger conversations naturally leading to more cross and upselling opportunities
- Develop a better understanding of the client’s decision-making process to enable you to gain a stronger understanding of how you can help them to achieve their objectives
Study method
- In-class
- Online
- Blended
Locations
- England
- Birmingham
- London
- Manchester
- Scotland
- Glasgow
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Duration study load
- 1 day
Entry requirements
- There are no prerequisites
Who's it for?
- Salespeople
- Account Managers
- Key Account Managers
- Sales Managers
- Account Directors
Delivery
Small classroom-based workshops at our Central London training centre.
- On-site training
About Acudemy
Acudemy Ltd is a training centre based in Central London that specialises in accredited and bespoke training for small businesses and individuals.
Established by Professional Accountants and Senior Business Entrepreneur’s wishing to raise and widen participation and achievement of people within the industry, therefore becoming a valuable resource to employers.
Acudemy provides accredited and bespoke training courses in popular business categories such as accounting and finance, sales and marketing and project management. We offer short-term courses, weekend courses and in-house training at our London training centre or at a location of your choice.
