Course overview
Describe how to use LinkedIn Campaign Manager to create ads that can help you reach your customers on LinkedIn to drive awareness, consideration and conversion.
A person joins LinkedIn every two seconds, all adding to the 550 million-plus global user base. Our LinkedIn Advertising course will give you all the skills you need to find your target audience within this global user base and create ads for awareness, consideration and conversion.
We will discuss the importance of content marketing on LinkedIn, and talk about the best types of content for your ads to help meet your business goals.
You will learn how to budget and plan your campaigns, as well as how to optimise and use A/B testing to ensure that your ads are as effective as possible. We’ll end the day talking about the best ways to create reports and ensure that actionable insights are fed back into your LinkedIn strategy.
Our LinkedIn Advertising course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via a virtual classroom.
Campus locations
What you'll learn
Upon completion of this course, you’ll walk away with the ability to:
- Describe who uses LinkedIn and why
- Target relevant audiences and build audience lists
- Create a LinkedIn campaign to meet business objectives
- Optimise your LinkedIn campaigns to improve efficiency
- Use Campaign Manager to report on the metrics that matter
Study method
- In-class
- Blended
- Online
Locations
- England
- London
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Duration study load
- 1 day
Who's it for?
If you’re looking to maximise your results on LinkedIn then this is the course for you. Attendance of this course will give you the confidence to use LinkedIn Campaign Manager to create a wide variety of campaigns designed to meet your business objectives. The course is suitable for business owners or a professional in a marketing, PR or content role.
Subjects
- Who is using LinkedIn?
- Key Considerations for an Awareness Campaign
- Key Considerations for a Consideration Campaign
- Key Considerations for a Conversion Campaign
- Building Audiences natively in LinkedIn
- Building 1st and 3rd party audiences
- Defining Creative
- LinkedIn Ad Types
- Text ads
- Sponsored content
- Sponsored InMail
- Dynamic ads
- Rules around native audiences
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
