Course overview
The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.
The Advanced Practice version of this course offers you a valuable opportunity to secure a work placement or complete a group consultancy project, giving you an experience of the workplace environment or live business issues, and an excellent way to put your learning into practice.
Update for September 2020 intake: As a result of Covid-19 and social distancing requirements, we are intending to teach this course using a mix of on-campus and online teaching. For students unable to travel due to travel restrictions in place in their country, students will be able to start online and join us when travel to London is possible. Please check our website for the most up to date information regarding intakes and delivery.
Campus locations
What you'll learn
Through a combination of research-informed teaching and learning, you will gain an understanding of the production, distribution and consumption of luxury goods with reference to the circular economy, all seen through the dependent role of the luxury brand manager. The programme also includes ethics, corporate social responsibility, enterprise and leadership, equipping you with a range of skills which could enable you to take on both creative as well as management positions in the luxury goods industry.
Study method
- In-class
- Blended
- Online
Locations
- England
- London
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Duration study load
- January start – 24 months
- September start – 21 months
Entry requirements
Academic requirements
- Minimum 2:2 (second class) honours degree or equivalent from a recognised university in any subject
If you don’t meet the academic requirements
Applicants with non-standard prior learning and or relevant work experience and training are encouraged to apply. A CV (curriculum vitae) made up of prior work experience and training would need to be submitted for consideration by our faculty alongside the standard application.
Candidates coming through the non-standard route, such as through relevant work experience or old qualifications, will be invited for an interview to discuss their application.
All applications will be considered on an individual basis.
English language requirements
Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.
Course features
- Develop your skills in enterprise and leadership in the growing luxury brand sector
- Enhance your understanding of the production, distribution and strategic positioning of luxury goods
- Prepare yourself for managerial roles in the luxury brand industry
- The Advanced Practice stage allows you to put your learning to practice and enhance your employability with an internship or applied group consultancy project
- Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training
Assessment
Assessment is based on coursework. This includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course material.
Delivery
Teaching on this programme is delivered through a mix of lectures and seminars, totalling around 9-12 hours per week. You will also be expected to engage in an independent study involving directed and self-directed learning, around 44 hours per week.
Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.
Advanced Practice Stage
The Advanced Practice version of this course offers you a valuable opportunity to secure a work placement or complete a group consultancy project, giving you the experience of the workplace environment or live business issues, and an excellent way to put your learning into practice.
This stage of the programme will take place between your second and final semester, and is a semester-long (15 weeks) in duration. Internships as part of the Advanced Practice stage may be paid or unpaid. The alternative consultancy module allows you to work in teams with a business organisation working on consultancy-based projects on real business scenarios. Whether you choose the internship or consultancy project you will successfully develop your business skills and further enhance your employability.
Subjects
In studying this module you will learn about the concept, application, marketing and management of luxury brands in relation to contemporary global brand markets, production and consumption patterns. The module combines critical, conceptual, applied and strategic approaches to the subject and practice of luxury brand management, communication and advertising, establishing consumer loyalty, and distribution.
Additionally, you will critically engage with luxury brands across numerous platforms. Finally, you will analyse luxury brands and their strategic management within a contemporary global context and gain an understanding of their marketing and consumption within comparative international markets.
The module develops a theoretical exploration of what is value within a Luxury Brand as a key component of the global luxury goods marketplace. It will explore value in global luxury brand management across the spectrum of design, consumer experience and global marketing. This will involve a critical investigation of ‘value’ in luxury brands and their relationship between linking product, communication and marketing through management.
This module provides you with a critical understanding of luxury brand management in the context of contemporary theories, practices, trends and work patterns that have developed within the luxury consumer goods sector. Initial lectures examine issues such as the context of the luxury consumer goods industries, the characteristics of luxury brand products, the day to day issues of the luxury industries with a specific focus on the political economy of luxury brands, the role of audiences in consuming luxury products and the main trends in the luxury consumer goods industries.
The project then involves a case study in the luxury consumer goods industry. You are set an industry-related brief to work as part of a live project with a luxury brand company.
You will learn concepts, methods and principles aligned with three knowledge portfolios: action research and reflective practice, cross-cultural collaboration, innovation and enterprise. You will learn about action research methods and will build your own action research process models and recording templates that you will apply in practice to facilitate your development as a reflective practitioner.
You will also learn about theories of enterprise and innovation and will apply this knowledge by exploring business models and intellectual property.
Through the content of the module, you will be supported in your programme and the taught modules that constitute your programme through a series of lectures and seminars. The lectures allow for the dissemination of relevant information and links. The lecture slots include the involvement of the Programme Leader who will seek to engage the students and support and dissect you on a range of pastoral and professional issues. The seminar slots provide the key means to academic development and again are linked to the modules on your programme.
Generally, the first semester is designed to provide information such as that associated with assessment feedback and to develop skills such as team working. The second semester is designed to provide information on professional activities such as professional body involvement and networking and to develop skills such as those associated with employability.
The Advanced Practice Internship module is designed to deepen your knowledge and enhance employability in your specialist field.
Specifically, the module will provide you with an experiential learning experience which will provide you with the opportunity to apply skills and knowledge acquired during the taught part of your programme in a work-based environment. Specific learning will be defined in a personal learning contract. It will enable you to assess the learning that has taken place in the University with a “real-world” industry experience.
You will then progress onto the Luxury Brand Management Dissertation.
In this module, you will synthesise the learning from semesters 1 and 2 to create a written dissertation of 15000 words. The thesis will demonstrate that you recognise the value of luxury brand management within luxury brands and the luxury brand market. This will evidence an analysis of advanced academic research, debates, and the use of theories that demonstrate real-world discipline, with specific value within a luxury brand context.
You will be expected to take an increasingly autonomous approach to your studies at this stage in developing, embedding and clarifying personally developed research theme, theories and experiences that will be realised through a thesis topic that outlines a luxury brand issue.
The Advanced Practice Consultancy Project module is designed to deepen your knowledge and enhance employability in your specialist field.
This Consultancy Project will enable you to assess the learning that has taken in your modules with a “real-world” industry experience. Specifically, this module will help you to develop problem-solving, investigative, theoretical and practical skills.
You will work as a group on a complex organisational problem or commercial opportunity for the length of a semester. You will develop a client-oriented management report and presentation alongside an individual literature review and a personal reflection.
The Advanced Practice Research Project module is designed to deepen your knowledge and enhance your research skills in your specialist field.
This research study option within the advance practice will give you the opportunity to apply research skills and knowledge acquired during the taught part of your programme in a research setting. Specific learning will be defined in a personal learning contract. It will enable you to assess the learning that has taken place in the University with a research project. This module will help you to develop research, problem solving, data analysis, theoretical and practical skills.
You will work as a researcher with a member of staff who would act as a supervisor during the duration of your research study for the length of a semester.
In this module, you will synthesise the learning from semesters 1 and 2 to create a written dissertation of 15000 words. The thesis will demonstrate that you recognise the value of luxury brand management within luxury brands and the luxury brand market. This will evidence an analysis of advanced academic research, debates, and the use of theories that demonstrate real-world discipline, with specific value within a luxury brand context.
You will be expected to take an increasingly autonomous approach to your studies at this stage in developing, embedding and clarifying personally developed research theme, theories and experiences that will be realised through a thesis topic that outlines a luxury brand issue.
About Northumbria University London
QA Higher Education works in partnership with Northumbria University to deliver courses at the Northumbria University London Campus. The London Campus offers industry-focused Business, Computing, IT, Cyber Security and Project Management courses amid the buzz of London’s business and financial district.
Our academic experts and professional support staff are committed to giving students an educational experience that will set them up for life. We offer cutting-edge courses that are at the forefront of current knowledge and practice and are informed by global perspectives.
In light of Covid-19, start dates may vary and these courses may initially be delivered online until a point where normal campus teaching can be resumed. Please check our website for the most up to date information regarding intakes and delivery.
