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Course overview
This comprehensive Master of Science in Strategic Marketing programme is designed to equip students with the knowledge and skills needed to excel in the field of marketing. Students will develop a deep understanding of marketing strategies, consumer behaviour, customer profiling, marketing communication, and marketing management.
The programme emphasises ethical considerations and sustainability, innovative thinking, and the application of advanced techniques such as Artificial Intelligence and digital marketing. Graduates will be able to critically evaluate and develop effective marketing plans, research consumer behaviour, utilise tools for customer profiling, and analyse marketing communication strategies.
With access to cutting-edge practices and a strategic mindset, students will be prepared to lead teams and effectively engage with global audiences.
Job outcomes
Roles in:
- Brand Management
- Product Management
- Service Marketing
- Account Management
- Market Research
What you'll learn
- Develop and critically evaluate comprehensive marketing strategies.
- Research consumer behaviour and its application within marketing campaigns.
- Utilise appropriate tools to determine customer profiling and develop relevant messages.
- Critically analyse the importance of marketing communication strategies, the nature of communication and message development.
- Critically apply factual and conceptual knowledge from across all aspects of marketing to complex situations.
- Critically evaluate and synthesise a wide range of techniques and methodologies used in marketing management.
Recognition
Study method
- Online
- Blended
- In-class
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Duration study load
- Full-time: 12-14 months
- Part-time: 24 months
Entry requirements
To be considered for the following programme, you must meet the following requirements:
- Undergraduate degree (2:2 minimum) or equivalent
- Where English is not a first language, and the Student has not completed their undergraduate degree in English, the following proof of English language proficiency is required: a. TOEFL-IBT score of 78 or
- b. TOEFL PBT score of 547; or
- c. IELTS overall band score of 6 or higher; or
- d. Michigan Test equated score of 80 or better.
List of documents required on registration:
- Completed application form
- Statement of Goals
- Authentic copies of your qualifications, certificates and complete transcripts for all years of studies
- A copy of your passport
- An English copy of your CV/résumé
- Proof of English proficiency
- A typed personal statement that answers the questions listed below. Completed statements should be labelled with the Student’s name, academic program, and their contact information and be submitted via mail, email or fax.
Each question should be answered in a minimum of 300 words (1 page):- Why are you choosing to pursue a graduate program at this time in your career, and what are you hoping to accomplish by doing so?
- What strengths do you feel make you a strong candidate for the graduate program?
- Describe a past or present personal/professional experience that you believe positively influenced your potential to succeed in a graduate program.
Course features
- Access the knowledge, skills, and strategic mindset necessary to excel in marketing.
- Gain the best tools possible to engage with audiences from around the world and market products effectively and efficiently.
- Learn innovative thinking practices in preparation to lead teams successfully.
- Understand consumer behaviour and market trends and implement effective marketing strategies.
- Learn important practices to execute and evaluate strategies effectively.
- Understand the dynamic nature of today’s competitive marketplace.
Testimonials
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Ana StanelMSc Strategic Marketing"The things I’ve learned from this programme, I can apply in my everyday business life. It has given me a different perspective, not only in the field of marketing, but in business too.’ Business School"
Who's it for?
This programme is open to a wide range of individuals with great interest in the world of marketing. We welcome those who are eager to learn more about the industry and want the chance to demonstrate their newfound expertise and apply their knowledge to excel in the world of strategic marketing.
Delivery
Each module will be delivered to you via:
- Professionally produced video lectures created by leading business practitioners.
- A designated tutor who will provide support and feedback throughout your programme.
- Case studies and discussion questions to enhance your understanding of theory in context.
- Downloadable e-books and digital library resources to aid your assignment writing and research.
- Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world.
Subjects
Gain the skills and knowledge to design and implement marketing campaigns at a management level. You will learn how to target audiences and select media channels alongside operational and brand considerations.
On successful completion of the module, students should be able to:
- Explain and show understanding of the importance of the separate marketing functions, the management of these functions, and how each function affects other functions within and external to the marketing domain
- Make a judgment in the application and adaptation of marketing principles across a wide range of markets
- Engage critically with and evaluate the role of marketing from a general management perspective
- Critically assess marketing key performance indicators and diagnose problems accurately
- Develop and appraise marketing entire strategies that meet both conceptual and operational requirements of strategic marketing management
Communication is central to successful marketing. This module will give you a critical appreciation of its strategic importance for businesses, non-profit-making and governmental organisations. You will get to grips with the nature of communication needs, consumer types and how to target the right audience across multiple channels.
On successful completion of the module, students should be able to:
- Critically analyse the advantages and limitations of the main marketing communications concepts and be able to apply them to current marketing scenarios
- Identify and appraise various approaches to the design of marketing communications strategies
- Demonstrate the skills of using secondary data to illustrate or support arguments in the context of marketing communications decision-making
- Evaluate marketing communications strategies employed by organisations in different contexts
- Use and apply the appropriate knowledge and skills to develop a marketing communications strategy using a ‘live’ brief
This module equips you with the knowledge, skills and competencies needed to research, understand and interpret consumer behaviour. Gain the ability to understand the psychology of customers and consumer profiling, and how these insights both develop and improve marketing strategies.
On successful completion of the module, students should be able to:
- Analyse and evaluate current developments in consumer behaviour, market environment and culture through the use of relevant case studies
- Evaluate and distil the results of a consumer research project
- Calculate the success of current models at predicting consumer purchase decisions
- Assess patterns and processes of consumer behaviour in the contemporary and international business context
- Critically evaluate consumer and customer management practices in organisations in different sectors
- Global Marketing Management
- Cross-Cultural Management
- Project Management and Leadership
- Digital Marketing Communications
- Internet Marketing Management
- Social Media Communications
- Customer Relationship Management
- Strategic Sales Management
- Advertising and Promotion Management
- Global Marketing Management
- Public Relations Management
About London School of Business & Finance Online
The London School of Business & Finance was established in 2003 as a college focused on professional qualifications, growing into an institution providing executive education courses and postgraduate degrees across the globe.
LSBF is part of Global University Systems (GUS), which is an empowering education network of 30 institutions and academic partners providing education to over 100,000 students on its campuses and over 20 million students online worldwide. Due to its continued global success, GUS was also awarded the title of “Private Education Group of the Year” at the Education Investor Awards in 2019.
