MSc Business with Business Analytics

This module engages you in personal and professional development in order that you develop and hone your team working, management and leadership skills, capabilities and attributes, and in so doing, enhance your employability. On this module, you will not only prepare for your first job after you graduate but also kick-start your commitment to life-long personal and professional learning. In the first part of the module, you will be supported in self-analysis by a range of activities, including the completion of self-administered tool-kits to demonstrate an increased self-awareness and self-understanding.

A key outcome of this process is how you will be able to exploit this development in order to lead, and manage, more effectively in your future careers. The second part of the module contains activities which enable you to build on your self-analysis and explore further your strengths, weaknesses and areas for development in the context of your career development plans.

This will also include the development of knowledge into the global graduate market, (including routes such as self-employment and developing your career with an existing employer) drawing upon local, national and international examples.

This module will provide you with essential knowledge and analytics skills needed for you to complete a high-quality Masters’ Dissertation, or Consultancy Project. By undertaking and reflecting on practical research-based activities you will understand the process of designing and carrying out a research study, also you will engage in activities that involve the understanding of data and analysis of data.

This will place you in a strong position to undertake your own Masters’ level research or Consultancy Project. At the end of the module, you will write a research proposal, this will be assessed and will contribute to your final mark. In the dissertation you will work under the supervision of a member of academic staff and your proposal will also help to ensure you get the most from this relationship.

This is a 40-credit core module running in the first semester of the MSc Business with the programme and is developed for those of you who have little or no prior business and management subject experience. The aim of the module is to introduce you to the main business functions – Finance, Marketing, HRM, Operations, Strategy – and show how each can contribute to the competitive advantage of a firm and hence enable the firm to achieve its strategic objectives. The content of the module comprises six key parts which are listed below.

In this module, you will explore the important role of the website in an organisation’s digital marketing strategy.

You will learn the principles of website evaluation and will use analytic tools for the analysis of web data to help measure the effectiveness of web marketing and improve the user experience.

In this module, you will explore the important role of business intelligence to support an organisation’s effective decision making.

You will be introduced to data management strategies and the use of business analytic tools for the analysis of organisational data.

The aim of this module is to equip you to:

• Develop an appropriate organisational strategy for data-management, including its storage, accessibility and readiness for decision making
• Identify the applications for, and critically apply, business intelligence across a range of organisational contexts
• Employ various analytics tools to organisational data analysis and decision making
• Develop and critically evaluate data-management processes
• Develop critical decision making and communication skills
• To be in a position to take a SAS certification as part of your broader Continual Professional Development

The aim of this module is to support your study, language and communication skills for academic purposes in the study in your chosen discipline at the postgraduate level.

The module is designed to enable you to become an advanced independent learner. The module is supported by a teaching and learning plan which outlines the formal sessions. Interactive workshops will be tailored to address some of the specific issues that you meet within your discipline.

You may also be asked to complete some preparation tasks for some seminars but these will be kept to a minimum.  You will be expected to identify those skills which you need within your postgraduate programme, and to develop these independently through a range of learning activities that might include extended reading, and reflection.

In this module, you will gain an understanding of the academic skills that are required to produce a Masters Dissertation. By the end of the module, you will have written a 3000-word dissertation proposal and a 15000 word Masters dissertation.

On this consultancy based module, you will enhance your individual effectiveness and employability skills by locating the learning and development in an organisational context. In doing so, you will promote personal and group development, commercial awareness, and a range of inter-personal, intellectual and practical skills and knowledge centred on and demonstrated through a group negotiated real-time work-based project.

The content of the management report will be unique. The nature and scope of the area of your investigation will be defined and agreed in collaboration with the organisation and the University supervisor.

In undertaking this project-based module, you will critically reflect and evaluate organisational practices and their relation with academic theory, and in doing so, provide practical and actionable recommendations through an investigative management report.