Course overview
Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing with Advanced Practice programme has been designed to accelerate your career potential in a rapidly developing sector. The Advanced Practice stage of this Masters degree includes the option of 12-15 week internship or applied group consultancy project in your penultimate semester, giving you valuable work experience and business insights.
Campus locations
Study method
- In-class
- Blended
- Online
Locations
- England
- London
Duration study load
- 16-24 months
Entry requirements
- Minimum of a 2:2 (second class) honours degree from a UK university or equivalent in any discipline
- Others are welcome to apply with relevant work experience. You must have a clear commitment to a professional career in the marketing profession, particularly in its digital areas of application
Assessment
Assessment of this programme takes place through group work, assignments, presentations and exams giving you multiple methods for you to show your understanding of the course material.
Delivery
You will be taught through a mix of lectures, seminars and workshops, totalling around 13 hours per week, to enable you to grow your knowledge of the business world. In addition, you will be expected to engage in an independent study involving directed and self-directed learning, around 32 hours per week.
You’ll be taught by experienced lecturers and academics who use their industry experience to demonstrate how the theories you will learn translate into real-life situations.
Subjects
This module is the first of two that prepares you to be highly employable and enables you to demonstrate your ability to make an immediate impact on your organisation of choice.
It develops key hard and soft skills which have been identified by current research as those necessary for postgraduate students seeking work.
The module will cover the following themes:
- Marketing planning and implementation
- Competitive market strategies
- Product development
- Routes to market and multichannel marketing
- Operations and supply chain management
- Financial planning for operations and growth
- Managing employees for competitive advantage
- Introduction to promotional strategy
- Introduction to digital and social media marketing
- Marketing-related legislation
Throughout the module you will cover the following themes:
- Consumer Decision Making
- Journey Mapping
- Customer Profiling
- Database Marketing
- Customer Relationship Marketing
In this module, you will learn about a variety of different research methods. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters’ level and prepare you to complete a Masters dissertation or consultancy project. By the end of the module, you will know how to apply both quantitative and qualitative data collection and analysis techniques.
You will undertake the following support sessions across each of the three semesters of your study.
In the first semester, the emphasis in terms of skills will be around the development of reflective practice including its practical deployment, experience of writing critically and being able to demonstrate reflective practice and experiential learning within the development of this writing, but equally, explicit development of and practice in everyday academic skills such as presentation preparation and doing, time management.
In the second semester, the module will continue to provide sessions for you to see your Programme Leader on a regular basis, so your relationship is maintained. The emphasis of many of the sessions will be on enhancing your employability.
In your final semester, the focus will be on ASk tutors supporting you during the undertaking of your dissertation.
Developing Global Management Competencies II facilitates and supports you to develop and refine relevant and up-to-date employability skills, and in so doing enables you to recognise and articulate how you can demonstrate your potential added value to organisations.
You will learn about the development of practical skills and the techniques required by businesses to help in project management and the implementation of data management and data analytics solutions. The module will introduce some project management processes, frameworks and methodologies, e.g. PRINCE2, Agile, PMBOK as well as some database principles and data analytics.
About Northumbria University London
QA Higher Education works in partnership with Northumbria University to deliver courses at the Northumbria University London Campus. The London Campus offers industry-focused Business, Computing, IT and Project Management courses amid the buzz of London’s business and financial district.
Our academic experts and professional support staff are committed to giving students an educational experience that will set them up for life. We offer cutting-edge courses that are at the forefront of current knowledge and practice and are informed by global perspectives.
