MSc Digital Marketing with Advanced Practice

This module engages you in personal and professional development in order that you develop and hone your team working, management and leadership skills, capabilities and attributes, and in so doing, enhance your employability. On this module, you will not only prepare for your first job after you graduate but also kick-start your commitment to life-long personal and professional learning. In the first part of the module, you will be supported in self-analysis by a range of activities, including the completion of self-administered tool-kits to demonstrate an increased self-awareness and self-understanding.

A key outcome of this process is how you will be able to exploit this development in order to lead, and manage, more effectively in your future careers. The second part of the module contains activities which enable you to build on your self-analysis and explore further your strengths, weaknesses and areas for development in the context of your career development plans.

This will also include the development of knowledge into the global graduate market, (including routes such as self-employment and developing your career with an existing employer) drawing upon local, national and international examples.

This module will provide you with essential knowledge and analytics skills needed for you to complete a high-quality Masters’ Dissertation, or Consultancy Project. By undertaking and reflecting on practical research-based activities you will understand the process of designing and carrying out a research study, also you will engage in activities that involve the understanding of data and analysis of data.

This will place you in a strong position to undertake your own Masters’ level research or Consultancy Project. At the end of the module, you will write a research proposal, this will be assessed and will contribute to your final mark. In the dissertation you will work under the supervision of a member of academic staff and your proposal will also help to ensure you get the most from this relationship.

The module will cover the following themes:

• Marketing planning and implementation
• Competitive market strategies
• Product development
• Routes to market and multichannel marketing
• Operations and supply chain management
• Financial planning for operations and growth
• Managing employees for competitive advantage
• Introduction to promotional strategy
• Introduction to digital and social media marketing
• Marketing-related legislation

Throughout the module you will cover the following themes:

• Consumer Decision Making
• Journey Mapping
• Customer Profiling
• Database Marketing
• Customer Relationship Marketing

The aim of this module is to support your study, language and communication skills for academic purposes in the study in your chosen discipline at the postgraduate level.

The module is designed to enable you to become an advanced independent learner. The module is supported by a teaching and learning plan which outlines the formal sessions. Interactive workshops will be tailored to address some of the specific issues that you meet within your discipline.

You may also be asked to complete some preparation tasks for some seminars but these will be kept to a minimum.  You will be expected to identify those skills which you need within your postgraduate programme, and to develop these independently through a range of learning activities that might include extended reading, and reflection.