Course overview
The MSc International Business with Data Analytics consists of eight taught modules: Global Business in Context, International Finance, Global Marketing & Sales Development, The Digital Landscape, Data Analytics for International Business, Global Strategy Development & Implementation, International Business Research Methods, and International Entrepreneurship, and either a Dissertation or an Applied Research Project. Successful completion of the eight taught modules will allow you to acquire mastery of both the macro and micro contexts of international business with a keener focus on e-business and data analytics.
More specifically, you would enhance your ability to acquire, develop, and integrate international business theory whilst developing the skills to apply such theories in terms of international business practice and a greater appreciation of how digital aspects and data factors could affect business conduct.
Your final piece of work, either the Dissertation or Research Project, offers you the opportunity to investigate an area of data analytics relevant to international business. The Masters Dissertation option, provides the opportunity to conceive, design and satisfactorily implement a substantial research project within the broad subject area of international business, whilst the Applied Research Project option enables students to apply the theoretical concepts encountered on the MSc International Business with Data Analytics programme to an international business matter.
The course information displayed on this page is correct for the academic year 2020/21. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons
Response to Covid-19 – Updates for September 2021 intake: In the London and Birmingham branch campuses this Autumn, we plan to offer the opportunity to engage in some small group face-to-face teaching and other activities in London and Birmingham campuses, continuing to follow social distancing measures as required. This will be in addition to live online learning activities. Our plans are based on public health advice and robust risk assessments and will be regularly reviewed and updated in that context. For the most up to date information regarding intakes and delivery, please contact us.
Campus locations
Study method
- In-class
- Blended
- Online
Locations
- England
- Birmingham
- London
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Duration study load
- 1 year
- Full time
Entry requirements
- A 2:2 (second class) honours degree, or equivalent
English language requirements:
- IELTS 6.0 with no component less than 5.5, or equivalent
Assessment
Each module is assessed by coursework only (may include class tests).
Delivery
You will be taught using a wide variety of teaching methods across the modules including lectures and seminars. Typically, you will have 12-14 hours of contact time per week. In addition to your time in class, you will also be expected to engage in approximately 38 hours of self-study time per week.
You will have access to Blackboard, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.
Subjects
This module aims to review and enhance participants’ existing academic writing skills in contexts relevant to the modules it complements.
It will also introduce skills and frameworks specific to postgraduate study, with weekly opportunities for participants to transfer these elements to their own assignments and to obtain feedback on their progression.
As it provides the skills required to succeed in all written assignments, this module is compulsory
Businesses now operate in a globalised, highly connected multi-layered business environment, where global, regional and local firms are increasingly intertwined. Such an environment presents many challenges and is typified by volatility, uncertainty, complexity and ambiguity.
As the leaders/managers and decision-makers of the future, this module will help students understand key concepts and current trends in Global Business, prepare for work in multi-layered environments, and to understand the need for flexibility and adaptability, both in the domestic and regional and global contexts.
Students will be provided with an introduction to financial theory and techniques for entrepreneurship and managerial decision-making within an international business context.
Students will acquire skills for planning, control and funding throughout the business cycle.
Given the need for export-led growth and the expanding global markets, coupled with shrinking and saturated local/regional markets, this module focuses on developing the student’s knowledge, skills and expertise in relation to the international marketing effort, through the lens of both SMEs and MNEs.
The module attempts to better understand the complexities of marketing internationally across borders which is critical to inform decisions and choices to inform market development and growth through global sales development.
The module provides a contemporary understanding of the importance and role of international marketing to support the growth, development and success of indigenous and international organisations in a global arena.
This module aims to provide students with an understanding of e-business and its practical application in a range of different contexts.
On successful completion of this module students will have an in-depth knowledge of e-business; critically evaluate the current practice on creating and managing an e-business; understand the implications of e-business for international business, and analyse how an organisation can apply e-business technologies to support its competitive strategy in an international business context.
The aim of this module is to provide students with the knowledge and practical skills for applying business intelligence and data analytics to support management decision making in an international business context.
This module also equips students with quantitative analysis and data visualisation skills to derive valuable insight from data in a business context.
About Ulster University London and Birmingham branch campuses
In light of Covid-19, start dates may vary and these courses may initially be delivered online until a point where normal campus teaching can be resumed. For more information on intakes and delivery, please contact us.
Ulster University has strong links with industry and professional bodies to ensure that the University’s courses meet market needs and that graduates are fully equipped for successful, rewarding careers.
In addition to its 4 campuses in Northern Ireland, the University has a further 2 branch campuses in London and Birmingham. These branch campuses are run in partnership with QA Higher Education offering undergraduate and postgraduate degrees in professional and modern study facilities.
The courses at the branch campuses are validated by Ulster University and taught by QA Higher Education staff.
