Course overview
This 100% online and part-time specialist PG Cert Global Digital Marketing will introduce you to a range of key marketing strategies and concepts and provide you with the practical skills required to implement digital marketing techniques.
Modern businesses are progressively selling on a global scale which presents unique opportunities but also challenges. Accordingly, it is important that marketing professionals have a firm understanding of the various digital channels that are available and how to optimise the use of these to attract customers and drive sales.
On this online PG Cert Global Digital Marketing, you will build a solid grounding in different approaches to digital marketing. And you will learn about the global context in which businesses operate and how to tailor marketing strategies to your consumers’ behaviour.
This PG Cert is available as a standalone qualification, but you can also use it to progress onto either the PG Dip or MSc Global Digital Marketing.
Job outcomes
- Marketing Executive
- Digital Brand Manager
- Content Marketing Specialist
- Community Manager
- Marketing Strategist
- SEO Specialist
- Marketing Manager
- Creative Director
- Content Creator
Study method
- Online
- Blended
- In-class
Awards
coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.
Enrol in a course today to unlock exclusive deals.
Duration study load
- 8 months – Part-time
Entry requirements
At University of Essex Online, we believe that everyone should be able to access education. That is why we offer two different entry routes onto our PG Cert Global Digital Marketing, which considers academic or work-based experience.
Academic entry route
You must have the following qualifications as a minimum:
- an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification
Work experience entry route
You must meet the following criteria:
- at least five years’ relevant work experience in marketing
English language requirement
Our courses are taught in English so to study with us you must have an IELTS (Academic) score of 6.5 or equivalent. If you don’t hold an IELTS or equivalent qualification, you will be required to pass a free online English test to assess your proficiency.
Course features
We believe you get the most out of your time spent studying when you are kept informed of your performance, and we achieve this by:
- assessing you throughout modules rather than waiting for end of year assessments
- showing your marks in your grade book which can be viewed whenever you log onto the virtual learning environment (VLE)
- rapid turnaround on work assessed to ensure your grade book is always up to date
- ensuring you have regular contact with your Student Support team
Assessment
All assessments are delivered through our virtual learning environment (VLE). There is no requirement to travel to external test centres or to sit exams! Instead, you will submit assignments through the VLE, such as written reports, discussion forum participation or reflective journal entries.
We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.
Career prospects
Businesses across all sectors need knowledgeable marketing professionals. Whatever your career aspirations, this PG Cert Global Digital Marketing will provide you with relevant technical and transferrable skills to prepare you for a range of roles. The jobs you could apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.
On successful completion of this course, you will also be able to progress onto our PG Dip or MSc Global Digital Marketing programmes.
Delivery
We’re a 100% online education provider, so we use a state-of-the-art virtual learning environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and live Q&As.
Subjects
You can study the following modules on the PG Cert Global Digital Marketing:
About University of Essex Online
University of Essex Online delivers 100% online part-time courses in business, computing, education, health, law, criminology and psychology. The qualifications we offer include CertHEs and Bachelors degrees at undergraduate level, and PG Certs, PG Dips and Masters degrees at postgraduate level, with study durations ranging from 8 months to 4 years.
We are one of the longest-running providers of 100% online degrees in the UK. All our courses are specifically designed for online delivery, combining silver-standard teaching with the latest technology and enabling you to gain a top-class education from anywhere in the world.
All our qualifications are awarded and validated by the University of Essex, an award-winning university with a 50-year heritage of teaching and research excellence. On completion of your studies, you’ll be invited to graduate at the University of Essex’s Colchester campus. You will receive the same certificate as campus-based students – your mode of study is only mentioned on your academic transcript.
Gaining an undergraduate qualification with the University of Essex Online also puts you in good stead for your career prospects. Results from their 2021 student survey showed:
- 92% of students said their course helped develop their research skills
- 89% of students say their studies fit with their future plans
- 25% of students saw their salaries increase by up to 10%
