Our Pinterest Marketing course explores both organic and paid ad functions to maximise brand awareness, turning keen Pinners and Shoppers into valuable customers.
With over 300 million users, both b2b and b2c businesses are increasingly using Pinterest as a primary source for maximising social presence and reaching shoppers on the platform. The visual search tool and the social network have become a bigger consideration for brands wanting to turn their Pins into a rich traffic source.
Led by one of our expert global social media professionals, we’ll help you get to grips with planning your strategy, building target audiences on the platform and understanding what ad formats and creative outputs to choose for funnel pushing, paid ad campaigns.
We’ll look at installing the Pinterest Tag and ingesting Shopping Feeds. We will help you understand the set-up process so you can organise your Products into groups. Also, we will demonstrate how to set up website tracking using the Pixel, so you can gather conversion insights and build audiences to target based on actions they’ve taken on your site.
Our Pinterest Marketing course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via a virtual classroom.
Upon completion of this course, you will walk away with the ability to:
Explain the importance of Pinterest for the business landscape
Strategically plan and optimise your Pinterest Pins, Boards and ads
Determine and segment audiences alongside the digital marketing funnel
Learn about Pinterest Shopping, Product Feed ingestion and the Pixel
Set up and analyse ad campaigns in line with industry best practice
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Duration study load
Who's it for?
The course is right for those who want to start taking their Pinterest Strategy seriously. You might already have an active business account, boards and Pins but you’re not really sure what to do next or how to optimise for better traffic and conversions. This course is aimed at helping agencies, professionals and business owners who want to improve the management of their Pinterest accounts and take their strategy to the next level.
Introduction to Pinterest
The Pinterest Landscape
Statistics and user habits
The purpose of the platform
Set-up and Optimisation
Pinterest for business
Product Feed ingestion for Shopping
Planning Your Campaigns
Audience research and segmentation
Keyword planning and optimisation
Content ideation and best practice
Campaign Structure and Set-up
Setting up Paid ad Campaigns
Determining relevant objectives, audience and targeting
Tactics and best practice
Analysing paid ad campaign performance
Exporting and analysing reports
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Course fees – £598.80
No government funding available for this course
Find out more about the payment options for this course
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About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
Industry recognised courses designed and run by experienced
Professionals who are practitioners in their field
Global training offering
Suitable for groups of any size
Delivered face-to-face, or online
Google Cloud training partner
Google Marketing Platform Certified Partner
LinkedIn virtual course badge
Corporate packages available
Special rates for non-profit organisations
We look forward to teaching you soon.
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Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
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