Course overview
Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel audience. Align PR activities within your marketing mix and discover how social media will help you to engage your target audience.
Campus locations
What you'll learn
- Embrace the new digital landscape for PR activity and understand why the tools available as a result of this digital explosion have never been more important for communications
- Deliver effective content to engage the multi-channel audience
- Integrate digital media to work in tandem with PR to create brand advocates
- Tell a better story through PR activity to drive media engagement and customer loyalty
- Better align PR activities with overall marketing activity to continue to maximise it’s perceived value and deliver results
Study method
- In-class
- Online
- Blended
Locations
- England
- London
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Duration study load
1 day (7 CPD hours)
Testimonials
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PR in a Changing Digital Landscape ReviewPR in a Changing Digital Landscape"The small group made the session more interactive and relevant. The tutor was very informative and helpful."
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PR in a Changing Digital Landscape ReviewPR in a Changing Digital Landscape"Great training session, very insightful and fabulous trainer."
Delivery
Home Learning
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual classroom: Tutor-led, live, online classroom environments
- Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
Marketers will learn how to better incorporate PR into their marketing campaigns and understand how the digital landscape opens up new PR opportunities that can really make a difference for a brand.
This course is for those who currently work in marketing or PR teams (or have responsibility for both) within an organisation and want to ensure they are up to date with current best practices and strategies.
Enrol onto ‘PR in a changing digital landscape’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Subjects
- How do we define PR in today’s digital world?
- Understanding why PR is such a powerful tool in the marketing mix
- How the digital revolution has changed the landscape for PR
- How to make the ‘connected consumer’ a friend
- Why traditional media should not be ignored
- Who are the existing/new influencers and how do we engage with them?
- Using social channels to build PR relationships
- Understanding the preferred social platforms for your audience
- The importance of listening to customers
- Why brand advocates are critical to success
- How to write content that will engage your target audience
- How to choose the right theme
- How to optimise content with the right keywords
- Understanding the power of external link building
- How PR can drive SEO
- Is a press release the only way?
- Writing a powerful headline
- How to structure copy
- The ‘fool’ proof copywriting test to take away
- 10 copywriting tricks to add clout
- Is creativity still as important?
- How to optimise, socialise and publicise PR Content
- Should experiential marketing play a part?
- How to integrate PR and digital marketing
- How to measure the success of digital PR
- Ongoing measurement and evaluation?
- PR planning/content mapping?
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
