Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel audience. Align PR activities within your marketing mix and discover how social media will help you to engage your target audience.
Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
Marketers will learn how to better incorporate PR into their marketing campaigns and understand how the digital landscape opens up new PR opportunities that can really make a difference for a brand.
This course is for those who currently work in marketing or PR teams (or have responsibility for both) within an organisation and want to ensure they are up to date with current best practices and strategies.
Enrol onto ‘PR in a changing digital landscape’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
PR & the digital revolution
How do we define PR in today’s digital world?
Understanding why PR is such a powerful tool in the marketing mix
How the digital revolution has changed the landscape for PR
How to make the ‘connected consumer’ a friend
Why traditional media should not be ignored
Embracing social media to drive your PR activity
Who are the existing/new influencers and how do we engage with them?
Using social channels to build PR relationships
Understanding the preferred social platforms for your audience
The importance of listening to customers
Why brand advocates are critical to success
The importance of creating strong content
How to write content that will engage your target audience
How to choose the right theme
How to optimise content with the right keywords
Understanding the power of external link building
How PR can drive SEO
Writing a news story that gets noticed in today’s climate
Is a press release the only way?
Writing a powerful headline
How to structure copy
The ‘fool’ proof copywriting test to take away
10 copywriting tricks to add clout
Delivering a digital PR campaign for maximum impact in changing digital times
Is creativity still as important?
How to optimise, socialise and publicise PR Content
Should experiential marketing play a part?
How to integrate PR and digital marketing
How to measure the success of digital PR
Ongoing measurement and evaluation?
PR planning/content mapping?
Want more information about the subjects for this course?
Get the course guide
Course fees – £450 (Non-Member) £400 (Member)
No government funding available for this course
Find out more about the payment options for this course
Get the course guide
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
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Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Who is this course for?
I'm studying for personal growth or development
I'm looking for courses for on-the-job training or on behalf of an organisation
Want to know more about this course?
Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Institute of Data & Marketing
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