Course overview
Learn how to present ideas with confidence, credibility and professionalism. Understand communication styles to improve your preparation and practise. Get your pacing right and learn how to create strong slides that complement your presentation. Overcome anxiety and power up your confidence.
Campus locations
What you'll learn
- Understand what good preparation looks like
- Develop a deeper understanding of you and your audience
- Develop the skills of effective presentation
- Present with increased credibility, professionalism and impact
- Become personally confident in yourself and your capabilities as a presenter
Study method
- In-class
- Online
- Blended
Locations
- England
- London
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Duration study load
1 day (7 CPD hours)
Testimonials
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Franziska Braumer, Altair MediaPresentation Skills"The course was very well structured, the size of the group was perfect. I liked that everyone gave each other feedback and there was a lot of interaction. Great course!"
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Melody Cheung, Support TreePresentation Skills"John's presentation training was of great value. It was insightful and taught me many parts to a successful presentation that I had not previously even considered."
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Presentation Skills ReviewPresentation Skills"John is a great and enthusiastic speaker, who got everyone relaxed and motivated to do better! Wonderful to work with!"
Delivery
Home Learning
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual classroom: Tutor-led, live, online classroom environments
- Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
Why the topic is important
Every meeting or presentation is an opportunity for change. For the marketer or agency, they have the chance to prepare and deliver a fresh idea. And their audience has the chance to leave the room at the end, having had their thinking changed in a way that is useful to them. The ease with which we can communicate with each other online places a greater emphasis on the moments when we meet. How do you create a successful meeting or presentation where everyone can contribute and leave with value? How do you prepare, perform and build your personal confidence to enable you to do this?
What will the course do to support your marketing activities?
It will enable you to get your ideas understood more readily, perform well and with impact when it comes to presentations and to create more successful outcomes as a result. This could be through:
- Building a sound approach to preparation and practise
- Understanding yourself and your audience more fully
- Developing flexibility in your style and approach
- Increasing your personal impact as a presenter
- Developing confidence in your skills to deliver your material
Subjects
- Introductions and goal setting: what do you want to be different after this session?
- Defining success: what does a successful presentation look, sound and feel like?
- Setting goals and getting on purpose: asking the right question to set you off in the right direction
- You: Understanding your communication style
- Your audience: Understanding their communication style
- What does good practise look like
- Pace it right: gauging your pace and how to speed up/slow down
- Slide rules: how to create good slides that compliment your presentation
- Team presentations: some rules for smooth team presentations
- First impressions
- Good endings and good beginnings
- Practical I: a chance to present a short piece to the group with feedback
- Using language for impact
- Developing your vocal toolkit
- The body language that says confident and credible
- Practical II The opportunity to re-present your presentation
- Present again using the learning from Performance I
- Reflect on changes in your style
- The purpose of fear: why it’s a good thing and how to harness it
- Anxiety: three types of anxiety, find yours.
- Adrenalin: take control of your energy and let it work for you
- Visualisation lists: focus on the good things for a good result
- Visualisation scripts: create and run a successful outcome in your mind
- A discovery session to power up your confidence enabling you to:
- Identify when you are at your most confident
- What is happening? What are you doing, thinking, saying?
- What affects your confidence?
- What useful purpose does this serve?
- Examining the assumptions that underpin this
- Review of your goals: what difference will you make with what you’ve learned?
- What’s next: what else do you need to do?
- Barriers to change: what might get in the way?
- Removing the barriers: how will you approach the barriers?
- Your action plan: leave with development goals for you as a presenter
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
