Course overview
Our practitioners have a wealth of experience on how to plan, deliver and report on Display & RTB campaigns and will teach you how to develop successful strategies.
This course provides an in-depth look at programmatic & RTB display advertising and why it is so important as part of today’s marketing mix.
We’ll provide theoretical insight into how the channel works and take a look at the programmatic marketplace and some of the companies who operate within it (including how to choose the best one for you).
We’ll also examine the delivery and targeting options in Display & Video 360 Platform along with some data and audience planning tools from leading providers such as Imagini’s Visual DNA.
At the end of the day, you’ll have a thorough understanding of how the programmatic display world works, how this can be applied to virtually all marketing scenarios and how to brief, measure and confidently select partner technologies or programmatic companies to fulfil your campaigns.
Our Programmatic & RTB Display course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via a virtual classroom.
Campus locations
What you'll learn
Upon completion of this course, you will walk away with the ability to:
- Explain how programmatic advertising and RTB works
- Identify the advantages and disadvantages of programmatic advertising
- Improve performance and targeting
- Build strategies for different types of campaigns
- Describe how publishers make inventory available and the impact it has on your business
Study method
- In-class
- Blended
- Online
Locations
- England
- London
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Duration study load
- 1 day
Who's it for?
This course is aimed at marketers, client or agency professionals who are responsible for planning, buying or selling digital media and are looking to gain a deeper understanding of how the market operates. If you wish to learn how to brief your agency and programmatic partners better you will benefit from attending this course as our display practitioners will give you advice on how to do this.
Whether managing campaigns yourself or through an agency, this course will sharpen your skills for effective Display & RTB.
Subjects
- Definitions and descriptions (jargon buster)
- Why is it important?
- The history of programmatic
- Key companies and their functions
- The ‘tech-stack’
- RTB and the life of an Ad impression
- How sellers manage inventory
- Bid information
- Overview
- Targeting available to DSPs
- Understanding and gathering
- Making data actionable
- Integrating offline information
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
