CoursesWorkforce Training
Menu
    All Courses
  • Home
  • About Us
  • Workforce Training
  • Top Courses
  • Become a Partner
  • Affiliates
  • Education Providers
  • Contact Us
  • Careers
  • Terms of Use
  • Privacy Policy
  • Blog
  1. Home
  2. Marketing & Communication
  3. Marketing
  4. Short
  5. Responsible Marketing: Privacy, compliance and the law
Enquire Now

Responsible Marketing: Privacy, compliance and the law

Study Method
In-class, Online
Locations
Online, London
Institution
Institute of Data & Marketing
Start Date
Enrol anytime
Course Fees
£450
Institute of Data & Marketing Courses

Course overview

Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty.

Expand all and read more

Campus locations

  • London

What you'll learn

  • Overview of the marketer’s legal obligations and consumer rights
  • The changing way that consumers view their data and privacy
  • Principles of responsible marketing and DMA code of conduct
  • GDPR, PECR now and ePrivacy regulations arriving in 2019
  • UK preference services – what they are and how should they be applied
  • How to meet consumer expectations and retain the brand trust

Study method

  • In-class
  • Online
  • Blended

Locations

  • England
    • London
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Duration study load

1 day (7 CPD hours)

Delivery

All learning products and services are currently being delivered digitally using the following engaging formats:

  • Virtual Classroom: Tutor-led, live, online classroom environments.
  • Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.

Who's it for?

Well-managed organisations recognise that treating privacy as a brand asset, acting responsibly and adopting strong corporate governance are really important drivers of success. Customers prefer to spend their money with organisations & brands they can trust who won’t let them down or take liberties.

This course helps you understand how organisations can behave more responsibly and comply with the law. It will help you personally to become well informed and to put positive actions into practice in your business – it will help you to become a leader in this area within your organisation.

Marketing managers or executives in data roles such as:

  • Direct Marketing Managers
  • CRM Managers
  • etc

Subjects

Workshop Includes
Context: the changing way that consumers view their data and privacy
  • The growth of data
  • How do consumers view their data and privacy?
  • The keys to organisations building trust
  • People still have concerns which are often valid
The law: an overview of data marketer’s legal obligations
  • GDPR & The UK Data Protection Act 2018 – including consent & legitimate interests
  • Electronic communications: PECR 2003
  • The forthcoming ePrivacy Regulation
It’s time to make your own data work harder
  • You’ll have to book to find out my top 10 tips!
Principles of responsible marketing including The DMA Code of Conduct
  • What does Responsible Marketing mean?
  • We will talk through some examples
UK Preference Services – what are they and how should they be applied?
  • About TPS and MPS
  • The DMA Code of Conduct
Using data compliantly via digital channels
  • Privacy for social media marketing
  • Online advertising
  • The Regulators view and outlook for digital & future regulation
‘How to meet consumer expectations and retain brand trust’
  • This topic is woven throughout the whole day!
Want more information about the subjects for this course?
Get the course guide

Payment options

Course fees  – £450 (Non-Member) £400 (Member)

  • No government funding available for this course
Find out more about the payment options for this course
Get the course guide

About Institute of Data & Marketing

For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.

Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.

Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.

The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.

Reviews
Trustpilot

Study method

  • In-class
  • Online
  • Blended

Locations

  • England
    • London
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

Who is this course for?

Individual Individual
I'm studying for personal growth or development
Business Business
I'm looking for courses for on-the-job training or on behalf of an organisation

Want to know more about this course?

Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Institute of Data & Marketing

By submitting this enquiry I accept the "Privacy Policy" and "Terms of Use"

Receive a consultation from a course expert

See student testimonials below

"I found the website easy to use and the contact I received after my enquiry was good. Not too pushy but there if I needed them." - Dimity G.
"All details and info was there and my query was answered quickly." - Soula M.
"Gave me everything I needed and someone called me, pretty much straight away." - Marlon T.
  • Popular Subjects
  • Qualification Levels
  • How to Become
  • Accounting
  • Administration
  • Bookkeeping
  • Computer
  • Counselling
  • Event Management
  • Hair and Beauty
  • Human Resources
  • IT
  • IT Support
  • Nail Technician
  • Networking
  • Payroll
  • Psychology
  • Software Testing
  • Supply Chain Management
  • Web Development
  • Xero
  • View More
  • Access to Higher Education
  • Advanced Certificate
  • Advanced Diploma
  • Bachelors
  • CertHE
  • Certificate
  • Diploma
  • ELCAS
  • Foundation
  • HNC
  • HND
  • Level 1
  • Level 2
  • Level 3
  • Level 4
  • Level 5
  • Level 6
  • Level 7
  • Level 8
  • LLM
  • Masters
  • MBA
  • MSC
  • MCSA
  • MCSD
  • MCSE
  • NVQ
  • Postgraduate
  • Short Courses
  • Undergraduate
  • View More
  • Begin a Career in IT
  • Bookkeeper
  • Career in Trading
  • Change Management Consultant
  • Cloud Architect
  • Construction Health Safety Officer
  • Cryptocurrency Expert
  • Forensic Scientist
  • Financial Modeller
  • Java Certified
  • Leadership Coach
  • Manager
  • Mentor
  • Microsoft Certified
  • Psychologist
  • Public Health Consultant
  • Software Developer
  • Software Tester
  • Start Your Careeer in Human Resources
  • Xero Certified
  • View More
Copyright © 2022 Coursesonline.co.uk Contact About Privacy Terms Become a Partner Affiliates Blog Sitemap
VAT No: 301 5420 62 Company No: 11182409

Coursesonline.co.uk uses cookies. By continuing you are agreeing to our use of cookies. Learn more.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Additional Cookies

This website uses additional cookies to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Cookie Policy