Course overview
Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty.
Campus locations
What you'll learn
- Overview of the marketer’s legal obligations and consumer rights
- The changing way that consumers view their data and privacy
- Principles of responsible marketing and DMA code of conduct
- GDPR, PECR now and ePrivacy regulations arriving in 2019
- UK preference services – what they are and how should they be applied
- How to meet consumer expectations and retain the brand trust
Study method
- In-class
- Online
- Blended
Locations
- England
- London
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Duration study load
1 day (7 CPD hours)
Delivery
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual Classroom: Tutor-led, live, online classroom environments.
- Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.
Who's it for?
Well-managed organisations recognise that treating privacy as a brand asset, acting responsibly and adopting strong corporate governance are really important drivers of success. Customers prefer to spend their money with organisations & brands they can trust who won’t let them down or take liberties.
This course helps you understand how organisations can behave more responsibly and comply with the law. It will help you personally to become well informed and to put positive actions into practice in your business – it will help you to become a leader in this area within your organisation.
Marketing managers or executives in data roles such as:
- Direct Marketing Managers
- CRM Managers
- etc
Subjects
- The growth of data
- How do consumers view their data and privacy?
- The keys to organisations building trust
- People still have concerns which are often valid
- GDPR & The UK Data Protection Act 2018 – including consent & legitimate interests
- Electronic communications: PECR 2003
- The forthcoming ePrivacy Regulation
- You’ll have to book to find out my top 10 tips!
- What does Responsible Marketing mean?
- We will talk through some examples
- About TPS and MPS
- The DMA Code of Conduct
- Privacy for social media marketing
- Online advertising
- The Regulators view and outlook for digital & future regulation
- This topic is woven throughout the whole day!
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
