Course overview
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The Undergraduate Level 4 (Sales and Marketing) and Level 5 (Extended Diploma in Management) are a 240 credit course designed to fast-track students to the final year of an associated Undergraduate degree in Sales and Marketing, which can either be completed at a UK university on campus or via distance learning.
The Level 4 modules and assignments of this course are equivalent to the first year of a University Degree and the Level 5 modules and assignments are equivalent to the second year of a University Degree.
This course is made up of 10 Level 4 modules (120 credits) and 10 level 5 modules (120 credits), each level also includes 10 written assignments. If a student decides to only study at Level 4 they will receive 120 credits and can apply for an exemption from the first year of a University Degree course.
Each module consists of approximately 40 guided learning hours of material with an additional 30-50 hours of optional learning material. These materials comprise recommended exercises, recommended readings and internet resources.
Job outcomes
- Marketing
- Sales
- Human resources
- Management
- Business consultancy
Recognition
Study method
- Online
- Blended
- In-class
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Entry requirements
- To enroll onto the Level 4 course, you must be at least 18 and have a full secondary education. Before enroling onto the Level 5 course, you must have attained a Level 4 or equivalent
Course features
- All course material, including online modules and written assignments
- Personal tutor support with 1-2-1 Skype sessions
- Dedicated student support
- Access to an online social learning forum
- Assignment marking and feedback
- CV writing help on completion of the course
Subjects
This course is made up of 10 Level 4 modules (120 credits) and 10 level 5 modules (120 credits), each level also includes 10 written assignments.
In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural, technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control over these external variables. The second set of variables contains operational variables; factors over which a company has full control.
Marketing and sales are fundamental to business, whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success. In the public sector and in the charitable sector, the focus is not on profit making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.
What is the business trying to achieve? What will it do? How will it do it? This module focuses on the creation of clear goals and clear plans to achieve a clear objective.
Understanding how your people and your business can continually improve together, learners will review reward structures, CPD, training, and development to ensure high performance in business.
On successful completion of this module, learners will have knowledge of numeric exercises and will understand their use within the context of the business. The ATHE Level 4/5 Extended Diploma in Management has 10 modules and 8 written assignments at each level. On completion of the modules, students will be given access to the assignments. The assignments are approximately 3000-5000 words each. Students are provided support on the modules and assignments via the ‘Tutor’ section of the learning platform.
About Online Business School
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Whether you are looking to enhance your skills, improve your team or pursue a professional education, the Online Business School’s learning pathways can provide you with all you need.
The Online Business School delivers online university pathway programmes with full Undergraduate and Postgraduate Diploma Awards to learners from all corners of the world. Learners can fast track their way through to a UK University Qualification on campus or by distance learning.
Our web-based modules allow students to learn what they want, when they want and how they want and have been designed to facilitate a much faster, more affordable and engaging way to learn. With a 24/7 student networking platform, personal dashboards, 1-2-1 online tutorials, group webinars and bank of pre-recorded group webcasts, the Online Business School provides students with all the support that they need to succeed in developing their professional skill base and achieve a university qualification.
