Course overview
Want to learn how to boost your rankings on Google? Our SEO training courses will deliver the knowledge you need to increase your inbound traffic from search engines.
On our SEO courses, you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic. Our trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need.
Do you know your Panda from your Penguin, your canonical tags from your hreflang, or your structured data from your open graph tags? Take your technical SEO to the next level with our Advanced course.
In the advanced course, we delve deeper into Google algorithms, technical SEO considerations and best practice for both desktop and mobile optimisation. You’ll also begin to explore the specifics of local SEO, international targeting and the role of content marketing in building inbound traffic.
Campus locations
What you'll learn
By the end of our Advanced course, you’ll walk away with the ability to:
- Explain the latest key Google algorithm updates and their impacts
- Improve the crawling and indexation of your web content
- Describe the factors impacting mobile SEO and page speed
- Make SEO considerations for websites targeting multiple international markets
- Implement structured data (schema markup) on your site
- Make advanced considerations for on-site content
Recognition
Study method
- In-class
- Blended
- Online
Locations
- England
- London
Duration study load
- 1 day
Who's it for?
This course is ideal for those already engaged with an SEO strategy and who want to learn advanced techniques. The Advanced course is also accredited by CPD and will contribute to 7 hours of your CPD learning hours.
Subjects
- What’s new in SEO
- Recent Google algorithm updates
- Crawling and indexation
- Using robots.txt, nofollow tags and canonicalisation
- Introduction to Screaming Frog
- Crawl errors and redirects
- Dealing with pagination
- Typical e-commerce issues
- Tackling page speed issues
- Mobile site optimisation
- Introduction to Accelerated Mobile Pages
- Hreflang and international targeting
- Schema and structured data mark-up
- Advanced content considerations for SEO
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
