Course overview
Want to learn how to boost your rankings on Google? Our SEO training courses will deliver the knowledge you need to increase your inbound traffic from search engines.
On our SEO courses, you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic. Our trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need.
Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and techniques needed to run a search campaign.
By the end of this intensive one-day course, you’ll have a thorough understanding of SEO fundamentals including technical considerations, page optimisation and link building. The course is ideal for beginners, or those looking to brush up on their skills and keep the right side of the latest Google webmaster guidelines.
Campus locations
What you'll learn
By the end of our Standard course, you’ll walk away with the ability to:
- Implement your first SEO campaign for your website
- Describe how search engines work including key Google algorithm changes
- Undertake keyword research and analyse competitor websites
- Make SEO considerations for servers and web hosting
- Describe the importance of onsite SEO and best practice for optimising page content
- Recognise the importance of link building and off-site optimisation for SEO
- Use key SEO tools including Google Search Console
Recognition
Study method
- In-class
- Blended
- Online
Locations
- England
- London
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Duration study load
- 1 day
Who's it for?
This course is accredited by CPD and has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job. By attending this course it will contribute to 7 hours of your CPD learning hours.
Subjects
- Key terminology, technology and Google algorithm updates
- Understanding the Google SERPs
- Typical SEO KPIs & benchmarking tools
- How search engines work
- Key ranking factors
- Keyword research, selection and prioritisation
- Landscape and competitor analysis
- Technical SEO basics
- Information architecture
- URL structures
- Navigation and internal linking policies
- Page titles
- Meta descriptions
- Heading tags
- SEO friendly copywriting and page design
- Image naming conventions, alt and title tagging
- Building domain authority
- Link building and online PR
- Follow and no-follow backlinks
- Link earning techniques
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
