This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover the best social platforms for you and plan your social content effectively.
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.
Who's it for?
This course is ideal for marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.
Enrol onto ‘Social Media: Strategy, Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
An introduction to social media and engagement
Understand what social media marketing is and how it has developed
Understand the impact of social media on engagement for brands
Learn the importance of agile planning
Developing a social media strategy
Understand the importance of a social media strategy
Identify the types of social media campaigns
Gain an introduction to the 8 steps of social strategy development
Setting objectives and KPIs
Learn how to set SMART objectives for social media
Understand the different types of KPIs and how to use them for your social media activities
Develop social listening to understand customer preferences and competitor actions
Understand how to use the listening framework
Understand who your influencers are
Learn how to select influencers
Learn how to work with influencers
Selecting a social platform
Understand the difference between paid, earned, and owned media
Identify the hidden costs of social media
Building a content strategy and implementing a plan
Learn to build a content plan.
Learn how to meet specific platform requirements.
Implementing a plan on Facebook, Twitter, Instagram and LinkedIn
Optimising your social media campaign
Understand how to measure and optimise your social media campaigns
Understand how to calculate social media ROI
Want more information about the subjects for this course?
Get the course guide
Course fees – £850 (Non-Member), £720 (Member)
No government funding available for this course
Find out more about the payment options for this course
Get the course guide
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
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Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Who is this course for?
I'm studying for personal growth or development
I'm looking for courses for on-the-job training or on behalf of an organisation
Want to know more about this course?
Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Institute of Data & Marketing
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