Course overview
This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover the best social platforms for you and plan your social content effectively.
Campus locations
What you'll learn
- Understand your social media landscape
- Build your social media plan, define processes and determine KPIs
- Implement effective social media activity that contributes to your business objectives
- Innovate with content, tools, influencers and communities
- Motivate and incentivise to achieve a social business
Study method
- In-class
- Online
- Blended
Locations
- England
- London
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Duration study load
2 days (14 CPD hours)
Testimonials
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Abigail Cole, Leigh Academics TrustSocial Media: Strategy, Tools and Tactics"Julie made things really easy to understand. Her level of personal experience and case study examples were impressive and really fascinating. Really thought-provoking."
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Social Media: Strategy, Tools and Tactics ReviewSocial Media: Strategy, Tools and Tactics"The course group was a nice small size. The trainer was clear and knowledgeable and kept our interest. I have bought back information I can apply in my role."
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Social Media: Strategy, Tools and Tactics ReviewSocial Media: Strategy, Tools and Tactics"Great course, good pace and practical hints and tips. Sparked loads of ideas I want to go try."
Delivery
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual Classroom: Tutor-led, live, online classroom environments.
- Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.
Who's it for?
This course is ideal for marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.
Enrol onto ‘Social Media: Strategy, Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Subjects
An introduction to social media and engagement
- Understand what social media marketing is and how it has developed
- Understand the impact of social media on engagement for brands
- Learn the importance of agile planning
Developing a social media strategy
- Understand the importance of a social media strategy
- Identify the types of social media campaigns
- Gain an introduction to the 8 steps of social strategy development
Setting objectives and KPIs
- Learn how to set SMART objectives for social media
- Understand the different types of KPIs and how to use them for your social media activities
Social listening
- Develop social listening to understand customer preferences and competitor actions
- Understand how to use the listening framework
Identifying influencers
- Understand who your influencers are
- Learn how to select influencers
- Learn how to work with influencers
Selecting a social platform
- Understand the difference between paid, earned, and owned media
- Identify the hidden costs of social media
Building a content strategy and implementing a plan
- Learn to build a content plan.
- Learn how to meet specific platform requirements.
- Implementing a plan on Facebook, Twitter, Instagram and LinkedIn
Optimising your social media campaign
- Understand how to measure and optimise your social media campaigns
- Understand how to calculate social media ROI
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
